China News Agency, Hainan Wanning, October 22nd: "New Taste" in the "Old Brand" of Hainan Wanning Xinglong Coffee
China News Agency reporter Fu Yuqun
In Xinpo Village, Miao Village, Nanqiao Town, Wanning City, Hainan Province, a new Xinglong Cafe has quietly opened recently.
About 200 square meters of cafes, selling Xinglong coffee and Xinglong Nanyang snacks.
Tourists can not only enjoy the countryside scenery here, but also see old objects of the Miao family, including the Panhuang drum for praying for good weather, and the scissors used by the Miao people to harvest the mountain orchid rice, which is full of traditional local flavor.
This is the first coffee shop in Wanning to open in the countryside.
South Bridge is adjacent to Xinglong and is deeply influenced by coffee culture.
Zhang Qingwen came to Xinglong in 2016 to invest in the establishment of the Jinake Xinglong coffee brand, and currently has 9 cafes.
He also cooperated with farmers to plant 300 mu of coffee, and plans to build a coffee farm that combines agriculture and tourism in Xinpo Village.
In Xinglong, Wanning, the locals have a unique sentiment towards coffee.
Since the 1950s, returned overseas Chinese from 21 countries and regions have come to Xinglong Overseas Chinese Farm, bringing coffee planting skills, brewing skills and coffee drinking habits.
In Xinglong, a town with a population of more than 30,000, there are more than 200 cafes with different decoration styles.
The mellow aroma of coffee has infiltrated the life of Xinglong people for more than half a century.
Optimistic about the Xinglong coffee industry, Wang Tiansi, a "post-90s" who has experience in studying abroad and green coffee bean trade, created a new coffee brand "Xiaoyangqiao" in Hainan in 2019.
In less than three years, it has rapidly grown into a representative of the new generation of Xinglong Coffee, creating a new way of playing Xinglong Coffee.
"In addition to the basic camping facilities, we also provide supporting products such as paddle boards, cycling, and outdoor script killing in the camp, and hold coffee sharing sessions and other activities." Ge Jiayang, commercial director of Hainan Xiaoyangqiao Technology Co., Ltd. Contribute to the sustainable development of tent camps.
"Since it opened last November, it's basically full on holiday weekends."
Not only that, Xiaoyangqiao also combines coffee, research, health care and culture and creativity, using tropical rainforest and coffee resources, to open research courses such as memory of overseas Chinese, coffee popularization, tropical animal and plant popularization, etc., to create a coffee paradise for young people.
"We continue to launch new coffee products that are more suitable for young people's tastes." Ge Jiayang said that last year, Xiaoyangqiao innovatively launched the "outdoor portable paper coffee" product, which can be hung around the neck by simply tearing the coffee package and adding an appropriate amount of water. Enjoy anytime.
In Wannings, where the surfing atmosphere is strong, the combination of coffee and surfing is deeply loved by "ronos".
Different from the "foreign style" of Xiaoyangqiao Coffee, the "Xinglong Coffee·CP Industrial Park" jointly built by Thailand's CP Group and Wanning Municipal Government is a modern industrial park integrating coffee processing and industrial tourism.
The new coffee culture lifestyle has attracted many coffee lovers to watch and play.
Zhao Jinlong, general manager of Chia Tai (Hainan) Xinglong Coffee Industry Development Co., Ltd., introduced that the industrial park was formerly the first coffee factory in New China - Xinglong Overseas Chinese Farm Coffee Factory.
It took two years for Xinglong Coffee Chia Tai Industrial Park to complete the modernization and upgrading and put it into operation.
"In the venue, tourists can learn about the development history of Xinglong Coffee Culture and Industrial Park, taste coffee, and accompany children to play parent-child games through coffee experience activities." Zhao Jinlong said that the CP Coffee Town is currently under construction and plans to provide tourists with a It covers leisure places for food, lodging, travel, shopping and entertainment, and creates a new benchmark for Hainan coffee industry tourism.
At present, Wanning City takes Xinglong Coffee as one of the city's eight major industries to focus on building a whole industry chain model of "coffee planting + e-commerce + coffee farms + coffee culture + coffee tourism + processing" to promote the integration of agriculture, culture and tourism in the coffee industry Development, once again polishing the "Xinglong Coffee" brand.
"In Wanning, drinking a cup of coffee in Xinglong is a 'standard' for tourism, but few people carefully explore Xinglong's coffee culture." Chen Xiaohui, who has been deeply influenced by Xinglong's coffee culture since childhood, said that in recent years, "coffee + leisure tourism" It has gradually emerged in Xinglong, arousing the interest of tourists to explore coffee culture, adding cultural elements to Wannings tourism.
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