The famous strategy game League of Legends (LOL) is preparing for its World Championships at the end of October.
Mercedes has understood the growing interest in eSports, and is therefore associated with the event in a rather original way.
The manufacturer has indeed imagined a particularly astonishing virtual showcar.
A rolling trophy
The concept takes the form of a car with holographic wheels and a futuristic semi-transparent body.
And this is not the only presence of Mercedes during the championship.
The Summoner's Cup, the very real trophy of the tournament, will be transported to the various competition sites on board the all-new EQS SUV.
Fans will be able to climb aboard and immerse themselves in the game world through the vehicle's MBUX multimedia system.
The manufacturer also announces that the graphic universe of the game will soon be able, on demand, to be included in the system of “real” cars.
Or when a manufacturer makes excellent use of the communication methods of its target customers...
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