The parade began with Cher on a screen, saying, "We all make it up. Some of us just have more imagination than others."
And that was just a taste before Cher appeared in person with her 1999 hit 'Strong Enough' at the end of the show, dubbed 'Festival Balmain' and held at a rugby stadium.
The collection is crossed by African influences and mythological references such as Venus and Apollo.
Some models wore large gold hoop earrings, wide-brimmed hats and necklaces that almost completely covered their necks, others had nose rings.
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The final exit of black models in textured dresses marked the highlight of the show, some corseted and accompanied by a song by Youssou N'Dour with the lyrics: "And when a child is born, he has no idea of the tone in which lives the skin."
After the parade ended, rising Nigerian Afrobeat star CKay performed on stage for thousands of people watching the show.
Glamor permeated the Balmain event, with celebrities in attendance including American singer and actress Dove Cameron, Belgian singer Stromae and American reality TV star and Rousteing's close friend Kylie Jenner.
On the catwalk, Ashley Graham, a round American star model, presented a look by Olivier Rousteing, one of the few black or mixed-race designers in the world of luxury and a fervent defender of diversity.
Followed by 8.5 million fans on Instagram, friend of celebrities, Olivier Rousteing, 37, including more than 10 years as artistic director of Balmain, knew how to transform this French luxury house known in a restricted circle into an appointment. you are a must in the jet-set, mixing footballers and top models.
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As cosmetics become an increasingly important industry, Balmain this week announced plans to launch a beauty line in partnership with Estee Lauder.
© 2022 AFP