"Riccardo has decided to leave after almost five years leading the creative transformation of Burberry," a statement read.

Under the aegis of Riccardo Tisci, Burberry "has modernized and upgraded its product offering, attracting a younger, more diverse and more sophisticated community of customers", comments the group.

“Riccardo played a pivotal role in repositioning Burberry. He reinforced our creative language,” added CEO Jonathan Akeyrod, who thanked him “on behalf of everyone at Burberry.”

Daniel Lee, who will take up his post at the group's London headquarters on Monday, was born in Bradford, England.

"He is one of the most exciting British talents of his generation," comments Burberry.

From 2018 to 2021, he was creative director at Bottega Veneta, "where he helped reinvigorate the Italian brand", and previously director of ready-to-wear at Celine.

He has also worked at Maison Margiela, Balenciaga and Donna Karan.

© 2022 AFP