"Riccardo has decided to leave after almost five years leading the creative transformation of Burberry," the London house said in a statement.

Under the aegis of the Italian Riccardo Tisci, Burberry "has modernized and upgraded its product offering, attracting a younger, more diverse and more sophisticated community of customers", comments the group.

"Riccardo played a pivotal role in the repositioning of Burberry. He reinforced our creative language", added the new general manager Jonathan Akeyrod, who arrived at the beginning of the year, who thanks him "on behalf of everyone at Burberry". .

Daniel Lee, who will take up his post at the group's London headquarters on Monday, was born in Bradford, in the north of England.

"He is one of the most exciting British talents of his generation," comments Burberry.

From 2018 to 2021, he was creative director at Bottega Veneta, "where he helped reinvigorate the Italian brand", and previously director of ready-to-wear at Celine.

He has also worked at Maison Margiela, Balenciaga and Donna Karan.

Daniel Lee said he was "honoured" to join Burberry as creative director" and to "write the next exciting chapter of this legendary British luxury brand".

He also said he was happy to return to London, "a city that supports creativity and continues to inspire me".

Riccardo Tisci, who arrived at Burberry in 2018 after years at Givenchy, for his part described the London house as "a very special place with a magical past and a very promising future", adding that he was "incredibly proud of the chapter he wrote in this long story, which culminated in my show on Monday".

On Monday, Riccardo Tisci presented his spring-summer 2023 collection in London, on the sign of the British beach, "a place of democracy and community".

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The show, originally scheduled for September 17 in the middle of London Fashion Week, of which it was to be the high point, was finally postponed "out of respect" for Queen Elizabeth II, whose funeral took place two days later.

Riccardo Tisci appeared briefly at the end of the parade to the applause of the public, but had refused - contrary to his habit - to give interviews to journalists.

The group had published results in the first quarter of its staggered financial year in mid-July, hampered by confinements in China due to Covid-19: like-for-like sales of the group with the famous grid pattern increased by 1% over one year to 505 million pounds.

© 2022 AFP