If you like to get noticed, this is the car for you.
Lidl and the car manufacturer Mini have teamed up to win a Mini in the colors of the German brand, reports
Capital
.
On April 1,
Auto Moto
magazine tweeted “Lidl is marketing its own low-cost SUV,” along with a photo of a yellow, blue and red car.
But this time, it's not an April Fool's joke.
“Thank you
Auto Moto
for the idea.
On the other hand, it is not an SUV…”, posted Lidl on its Twitter account on Monday.
The colors, however, are the same.
🚘 Thanks @AutoMotoOffi for the idea.
On the other hand, it's not an SUV... https://t.co/p50xHyStOB pic.twitter.com/yKn1CtDvYp
– Lidl France (@lidlfrance) September 26, 2022
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Promote the Lidl Plus app
“With a cool and daring attitude, Lidl is pursuing its strategy as a local brand.
More than a trend, with this contest, Lidl is making its identity colors a real signature, a rallying sign and a weapon of seduction,” explains the brand in a press release.
Concretely, from Wednesday September 28, three Mini will be put into play. A competition which aims to promote the Lidl loyalty program, which will celebrate its first anniversary next month.
From October 3 to November 13, customers using this Lidl Plus application will be able to participate for every 30 euros of purchase.
Automotive
CORRECTION.
No, Lidl will not market the Elaris Finn in France
Company
Beware of this fake email from Lidl which offers you 500 euros of shopping
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