Carrying out activities, developing cultural creativity, and creating programs Museum culture has been widely disseminated

　　Carry out activities to develop cultural and creative programs

　　Museum culture is widely spread

　　On July 8 this year, General Secretary Xi Jinping pointed out in his reply letter to the old experts of the National Museum of China that museums are important places to protect and inherit human civilization, and cultural and museum workers have a glorious mission and a heavy responsibility.

It is hoped that comrades will adhere to the correct political direction, strengthen cultural self-confidence, deepen academic research, innovate exhibitions, promote the activation and utilization of cultural relics, promote exchanges and mutual learning between civilizations, protect, inherit and display the outstanding achievements of Chinese civilization. Continue to make new contributions to building a socialist cultural power.

　　In recent years, visiting museums has become a new way of life that is deeply loved by the masses.

At the same time, museums also actively go out of "museums", carry out exploration activities, cultural and creative development, etc., and actively integrate into social and economic development.

　　"Going to the museum to see the exhibition" has become a new way of life and a new social fashion

　　2022 marks the 110th anniversary of the founding of the National Museum of China.

The National Museum hosts a range of exhibitions and events.

"Continuing the Fire—Luo Bozhao Donation Exhibition", "Accumulation and Widespread—Archaeological Achievements Exhibition of the National Museum", "Kataha Shigehui-National Museum Cultural Protection Achievements Exhibition", etc., from the aspects of collection collection, archaeological excavation, cultural relics protection, etc. It tells the 110-year history of the National Museum of keeping the context, seeking truth and being pragmatic, and pioneering and innovating.

Several exhibitions launched by the National Museum attract audiences from all over the world.

　　Wang Chunfa, director of the National Museum, said that from the cramped and narrow temporary houses in old China, it has gradually developed into a modern comprehensive national museum that is "leading in China and first in the world" in the new era, with more than 1.43 million pieces of rich, diverse and wonderful collections. The cultural relics have witnessed the continuous and splendid bloodline of the Chinese civilization for more than 5,000 years. The three-dimensional exhibition system based on basic exhibitions, thematic exhibitions as the backbone, and temporary exhibitions as the support tells the world about the continuous self-improvement of the Chinese nation and the openness and tolerance of Chinese culture.

　　Recently, the Palace Museum launched the exhibition "Seeing the Heart of Heaven and Earth - The Intentions and Images of the Chinese Study Room".

The exhibition is divided into three units: “Wai Huai Qin Shu”, “Zhengyi Ming Dao” and “Frost and Snow”. 105 high-quality cultural relics such as "The Book of Posts", as well as works by many contemporary artists, explain the cultural core and the spirit of the times of the Chinese study to the audience.

The exhibition also introduces technologies such as naked-eye 3D and somatosensory interactive projection to provide the audience with an immersive spatial experience.

　　Nowadays, more and more citizens choose to visit museums on holidays, and "going to museums to see exhibitions" has become a new way of life and a new social fashion.

According to statistics from the State Administration of Cultural Heritage, in 2021, museums across the country will hold 36,000 exhibitions and 323,000 educational activities, and museums across the country will receive 779 million visitors.

　　Since the 18th National Congress of the Communist Party of my country, the cause of museums in our country has developed by leaps and bounds.

According to statistics, there will be 395 new registered museums in 2021, bringing the total number of registered museums to 6,183, ranking among the top in the world.

5,605 museums are open for free, accounting for more than 90%.

The quality of museum development has been significantly improved, and its role in promoting the excellent traditional Chinese culture, revolutionary culture and advanced socialist culture, building a public cultural service system, serving people's better life, promoting economic and social development, and promoting exchanges and mutual learning among human civilizations has become more prominent.

In 2021, the "Guiding Opinions on Promoting the Reform and Development of Museums" was issued, proposing that by 2035, the system of museums with Chinese characteristics will be more mature and stereotyped, the social functions of museums will be more complete, and the country will basically be built into a world museum power, contributing Chinese wisdom and Chinese solutions to the development of global museums. .

　　Keep upright and innovate, build a museum communication system that integrates online and offline

　　The research team of Zhejiang Sci-Tech University took advantage of the holiday to come to the Jili Lake Silk Museum in Nanxun District, Huzhou City to learn about Jili Lake Silk and experience the Kesi process.

In this small museum, the audience can experience Jiangnan agricultural customs while learning about the local silk culture.

"More than 10,000 tourists come here every year, and children can draw silk fans. In season, students can also experience silkworm raising and silkworm cocooning," said curator Wang Yishi.

This year, the Nanxun Sibo Family Farm is also built in the museum, where visitors can experience Nanxun's special food and folk culture.

　　In addition to large museums, small and medium-sized museums are also loved by people.

Gu Yucai, deputy director of the State Administration of Cultural Heritage, said that it is necessary to adhere to the public welfare nature of the work of cultural relics museums, give full play to the radiating role of comprehensive large museums and the basic cultural rights protection function of small and medium-sized museums, encourage the construction of industrial museums, guide and regulate the development of non-state-owned museums, and deepen academic research. Innovate exhibition and display, promote the activation and utilization of cultural relics, promote exchanges and mutual learning among civilizations, protect, inherit and display the outstanding achievements of Chinese civilization, and continuously promote the high-quality development of cultural relics museums in the new era.

　　While the types and contents of museums continue to expand, the content categories and presentation forms of museum exhibitions are also more diverse.

On the Internet platform, interactive experience museums have attracted the attention and check-in of many young audiences and become an integral part of urban culture.

　　The major museums insist on upholding integrity and innovation, constantly creatively transform and develop innovatively, innovate the way of exhibition and display, improve the quality of exhibitions, launch more high-quality exhibitions that the audience likes to see, and create a group of exhibitions that stand, stand, and grow well. brand.

Museums across the country have launched a variety of offline activities such as exhibitions, free explanations, cultural lectures, cultural relics identification, restoration displays, interactive experiences, education and research, and launched "cloud exhibitions", "cloud classrooms", cultural and blog knowledge quizzes, essay competitions, etc. A series of online special activities to better meet the spiritual and cultural needs of the people.

　　In 2021, museums across the country plan to launch more than 3,000 online exhibitions, more than 10,000 online educational activities, and the total number of online page views will exceed 4.1 billion... Major museums are actively applying network technology, expanding new media platforms, and digitizing collections. , webcasting, online exhibitions, etc., to promote the digitalization of museums in an all-round way.

In line with the development trend of informatization, networking, and intelligence, all localities promote the construction of smart museums and mobile museums, develop cloud exhibitions and cloud education, strengthen cooperation with financial media and digital cultural enterprises, innovate digital cultural products and services, and build online and offline links. Integrated museum communication system.

　　Cultural creation, education, performance, "museum craze" has connotations

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On September 2, Beijing Shunyi International Talent Community Office and Konggang Street, Shunyi District invited Wu Wei, an associate researcher of the Palace Museum’s Department of Culture, Conservation and Technology, to bring a unique museum knowledge class to the students of Beijing Haijia International Bilingual School.

　　Since September, Beijing Shunyi International Talent Community Office and Shunyi District Konggang Street have launched a series of activities for museum education to enter schools and communities, and invite experts and scholars from the Palace Museum and the National Museum to give lectures and lectures, so that more Many students and residents learn about the stories behind the museum's cultural relics.

Wang Bin, director of the Konggang Sub-district Office in Shunyi District, Beijing, said that we insist on taking culture as the link, and we have launched cultural pensions, parent-child activities, and traditional culture classes.

This time, the introduction of museum education into the community and into the school hopes to promote the museum culture and drive people to understand the long-standing Chinese civilization, so that more people can pay attention to and get close to the excellent traditional Chinese culture.

　　The popularization of museum knowledge, the establishment of museum courses, and the study of museums... In recent years, museum-related content has come out of tangible museums in various forms.

　　The outer packaging is based on the colorful Chibi Fu round lacquer plate collected by the National Museum of China. It presents the story of boating and watching the moon in the form of a traditional revolving lantern.

From food and stationery to tea sets and mobile phone pendants, the museum's cultural and creative development is increasingly diversified, and various products are launched in combination with traditional festivals.

Exquisitely designed and well-made museum cultural and creative, let people appreciate traditional culture and bring the "museum" home.

Cultural creation in museums has become another way for people to experience museums.

　　Based on the auspicious beast of the Forbidden City "Lu (lù) Duan", the original quiet and solemn cultural relics of the Forbidden City "live" on the stage, and join hands with audiences of all sizes to open the door to the magnificent world of the Forbidden City, and embark on a journey about love, inheritance and growth. Journey of discovery.

Recently, the musical children's play "Lu Duan" officially met the audience at the Central Opera House Theater.

In recent years, performances based on museum cultural relics and culture have been welcomed by the audience.

Museums and museum culture have been more widely disseminated through various forms such as television programs, symphonies, dance dramas, and children's plays.

　　Museums are increasingly integrated into social development, promoting the integration of culture and tourism, and helping rural revitalization.

The State Administration of Cultural Heritage has actively integrated into the overall economic and social development by forming a museum alliance, building a city of museums, and promoting "mobile museums", actively transforming cultural heritage resource endowments into innovative development momentum, and promoting regional coordinated development, urban organic renewal, and rural revitalization. Development contributed.

According to the data center of the Ministry of Culture and Tourism, in 2019, 5,535 museums across the country drove a total of 32.4 billion yuan in tourism revenue and a comprehensive contribution to GDP of 53.946 billion yuan. In addition to the museum employees (more than 108,000 people), they also drove About 15,000 direct jobs and nearly 27,000 indirect jobs.

　　Li Qun, deputy minister of the Ministry of Culture and Tourism and director of the State Administration of Cultural Heritage, pointed out that since the 18th National Congress of the Communist Party of China, the Party Central Committee has attached great importance to the work of museums, and the development of museums in my country has achieved remarkable results.

　　"The museum condenses the Chinese spirit, vigorously promotes the excellent traditional Chinese culture, inherits the revolutionary culture, develops the advanced socialist culture, cultivates and practices the socialist core values, enhances the country's cultural soft power, and contributes its due strength to the construction of a socialist cultural power. "Li Qun said.

　　Our reporter Wang Jue