Recently, the Cyberspace Administration of China, the Ministry of Industry and Information Technology, and the State Administration for Market Regulation jointly issued the "Regulations on the Administration of Internet Pop-up Information Push Services" (hereinafter referred to as the "Regulations"), which will come into force on September 30, 2022.

The relevant person in charge of the Cyberspace Administration of China stated that the "Regulations" aim to strengthen the standardized management of pop-up information push services, safeguard national security and social public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the health and safety of Internet information services. sequential development.

  In recent years, the Internet pop-up window information push service has provided great convenience for users to browse and view information. However, with the rapid development of the Internet and the wide application of mobile applications, the pop-up window information push service continues to emerge new situations and new problems, which need to be adapted to the situation. specification.

The "Regulations" are based on the current reality, pay close attention to key links such as pop-up news information push, pop-up information content orientation, and pop-up advertisements, and strive to solve the problem of using pop-up windows to push news information in violation of regulations, the pop-up window advertisement logo is not obvious, and the advertisement cannot be closed with one click. , malicious hyping of entertainment gossip, excessive and indiscriminate push frequency, unreasonable proportion of push information content, inducing users to click to implement traffic fraud and other problems.

  The "Regulations" clarify that the Internet pop-up window information push service refers to the information push service provided to Internet users in the form of pop-up message windows through operating systems, application software, websites, etc.; Internet pop-up window information push service providers refer to the provision of The organization or individual of the Internet pop-up information push service.

  The "Regulations" propose that Internet pop-up information push service providers should abide by the Constitution, laws and administrative regulations, promote socialist core values, adhere to the correct political direction, public opinion orientation and value orientation, and maintain a clear cyberspace.

  The "Regulations" require that Internet pop-up information push service providers should implement the main responsibility for information content management, and establish and improve management systems such as information content review, ecological governance, data security, personal information protection, and protection of minors.

  The "Regulations" emphasize that Internet pop-up information push service providers should abide by the optimization of push content ecology, strengthen Internet information service qualification management, standardize news information push, scientifically set the proportion of push content, improve the review process of push content, and strengthen the protection of users' rights and interests. , reasonable algorithm settings, standardizing advertising push, eliminating malicious drainage and other nine specific requirements.