While Apple is scheduled to unveil the iPhone 14 lineup tomorrow (7th) (local time), it is predicted that the price of the high-end Pro model will rise by $100 from last year.
The Wall Street Journal (WSJ) reported on the 5th that the price of the iPhone 14 Pro and Pro Max will reach $1,99 and $1,199, respectively, in an article titled, 'Expensive iPhone is at the center despite declining smartphone sales'. observed.
In the case of the iPhone 13 released last year, the 128GB model sold in the US was $799 for the basic model, $999 for the Pro, and $1,99 for the Pro Max.
In the case of the iPhone 14, the 128GB base model sells the same as the iPhone 13, but the Pro and Pro Max are expected to rise by $100 each.
This will widen the price difference between the basic iPhone model and the Pro model from $200 to $300.
This is a strategy in contrast to Samsung Electronics, which released an upgraded new product this year and kept the price the same.
When Samsung Electronics unveiled its new Galaxy phone on the 10th of last month, the price of the Galaxy Z Flip 4 starts at $999.99 and the price of the Galaxy Z Fold 4 starts at $1,799, maintaining the same price as last year.
The WSJ quoted a source as saying that the biggest change in the iPhone 14 lineup is the Pro version, and that this model will be equipped with a better camera, video and A16 chip, a new application processor (AP).
On the other hand, it is predicted that the base model will be equipped with an upgraded version of the A15 processor of the iPhone 13.
The media said this year has made pricing more difficult due to rising component costs and declining consumer purchasing power, but people continue to spend money on high-end phones, especially as US carriers are fighting to move more customers to 5G. It made it easier for people to buy expensive phones.
Sales of high-priced phones could help boost sales even if sales slow or stagnate, he added, adding that 5G phones fueled Apple's 27% growth in fiscal 2021, according to FactSet data.