China News Service, September 5th. According to the US "World Daily" report, eating moon cakes during the Mid-Autumn Festival is a tradition. In recent years, moon cakes have been innovative in taste and practice. Supermarkets and street grocery stores in the Chinese community in New York City, USA, It can be seen that the old brands with a variety of products may have popular flavors for customers to buy, and local shops have improved traditional flavors so that Chinese can eat all kinds of mooncakes overseas.
As the Mid-Autumn Festival is approaching, traditional moon cakes are mainly sold in the commercial street grocery store on 8th Avenue in Brooklyn, offering a variety of moon cakes for the public to choose from, such as "Overseas Sky" in Malaysia, "Ya Le" in Hong Kong, China, "Home Good Moon" "Yuan" brand of single yellow and white lotus seed paste and double yellow and white lotus seed paste are the most common.
Ms. Liu, the proprietress of Rongyu Grocery Store, said that such brands are relatively "safe and first choice". After all, the consumption level of local people must be considered. Many people just want to have a festive atmosphere and prefer mooncakes with traditional taste and reasonable price.
Cantonese-style mooncakes are the main force in the market. Many bakeries also launch their own mooncakes during the festival. Take Longbao Cake House as an example. Traditional flavors include white lotus paste, red lotus paste, bean paste, winter paste, five kernels, ham, salted egg yolk, etc. 17 kinds; in addition to the most common four packs, they are also sold in bulk, so that customers who want to eat moon cakes on the Mid-Autumn Festival but do not want to eat too much can also buy a single moon cake to experience the Mid-Autumn Festival atmosphere.
Snowskin mooncakes and Liuxin mooncakes are the favorite flavors of young consumers in recent years. Feilong supermarket sells "Maxim Snowskin" mooncakes in different packages, with new and refreshing flavors such as mung bean and poplar nectar, imported from Malaysia and Singapore. The Musang King durian snowskin mooncake has also won the favor of many Chinese; mooncake manufacturers have also racked their brains to develop their creativity in order to increase sales. For example, Maxim’s launched the “Little Soldiers Toy Gift Box”, which hides mooncakes in toys to attract children. look.
Young entrepreneurs uphold the innovative concept to make the taste and shape of moon cakes out of the limit. Meng Li, the owner of the pastry shop "Chaojiu" and pastry chef, imagined colorful moon cakes, and through repeated experiments and improvements, finally launched eight appearances , taste, and meaning are all online moon cake flavors; she uses rare fillings in traditional moon cakes, such as hawthorn, red velvet, cranberry, pumpkin, cocoa, etc., combined with sweet, salty and sour flavors, and the shape of the moon cake is even more cute and changeable, such as " "Blessed bags are full", "lucky and auspicious clouds", "persimmons and persimmons", and the work that makes her most proud is "good peanuts" with spicy beef stuffing.
Its mooncakes are mainly for young female consumers. They are more beautiful when photographed, and have a variety of flavors. They are not sloppy in terms of packaging. They import exquisite packaging bags from China, such as rabbit lights and blind box unpacking, although the price is similar. It is more expensive than traditional moon cakes, but customers understand the efforts and time invested by the store, and they are very sought after. Since the opening of the order, more than 800 boxes of orders have been received within a month.
(Yan Jien)