Rai Cinema

, in partnership with

TikTok

, brings the large

community

of fans behind the scenes of

the Venice Film Festival

: a world of new emotions to be experienced, for the first time, directly from

the heart of the Festival

.

The

community of the

social

platform

will be able to enjoy a series of exclusive appointments that will reveal the

experiences

lived in first person by the protagonists, the

secrets

and

wonders

of Cinema. 

The

partnership

between Rai Cinema and TikTok was born with the idea of

​​deepening the story

and thrilling the many users who use the video language as the

main form of communication

and entertainment and aims to create an

even stronger

bond between cinema and the

community

. . 

In a

cross-media

meeting , the ambition of this

partnership

is also to intercept the

innovations that

social networks

and platforms can offer to the film industry, exploiting the

potential of digital

in the promotion of cinema and films.

Rai Cinema will accompany some famous

creators

of

TikTok

to the heart of the activities and appointments of the films that it will present at the Festival, thus making them correspondents for their communication channel and the official social profile of Rai Cinema will be enriched with videos dedicated to

#CinemaTok and # BehindLeQuinte

, where some of

the highlights

will be told , from the

red carpet

to the exclusive interviews with the directors and actors of the films that Rai Cinema accompanies at the Festival. 

"Alongside the activity linked to film production and distribution, Rai Cinema continues to invest and pay great attention to new technologies and communities of digital worlds -

says Paolo Del Brocco, CEO of Rai Cinema

. Thanks to the strong engagement capacity of TikTok , this agreement becomes a precious opportunity to connect a new generation of users with the world of cinema and thus contribute to a greater diffusion of film culture. With the idea of ​​thrilling and attracting new potential audiences and bringing them closer to beauty. of the great cinema ".

"The TikTok community has always stood out for its originality and creativity, for the ability to know how to entertain and be entertained with unique, informative and constantly evolving content - explains

Salvatore Di Mari,

head of partnerships

and community

of TikTok Italia

- The world of Cinema and its story find great space on the platform, as demonstrated by the important milestone reached by the hashtag #CinemaTok: almost 1 billion views.

We are proud of the meeting between Rai Cinema and our creators - he adds - and we are sure that the whole community will be able to appreciate the high level content they will offer ".