Rai Cinema
, in partnership with
TikTok
, brings the large
community
of fans behind the scenes of
the Venice Film Festival
: a world of new emotions to be experienced, for the first time, directly from
the heart of the Festival
.
The
community of the
social
platform
will be able to enjoy a series of exclusive appointments that will reveal the
experiences
lived in first person by the protagonists, the
secrets
and
wonders
of Cinema.
The
partnership
between Rai Cinema and TikTok was born with the idea of
deepening the story
and thrilling the many users who use the video language as the
main form of communication
and entertainment and aims to create an
even stronger
bond between cinema and the
community
. .
In a
cross-media
meeting , the ambition of this
partnership
is also to intercept the
innovations that
social networks
and platforms can offer to the film industry, exploiting the
potential of digital
in the promotion of cinema and films.
Rai Cinema will accompany some famous
creators
of
TikTok
to the heart of the activities and appointments of the films that it will present at the Festival, thus making them correspondents for their communication channel and the official social profile of Rai Cinema will be enriched with videos dedicated to
#CinemaTok and # BehindLeQuinte
, where some of
the highlights
will be told , from the
red carpet
to the exclusive interviews with the directors and actors of the films that Rai Cinema accompanies at the Festival.
"Alongside the activity linked to film production and distribution, Rai Cinema continues to invest and pay great attention to new technologies and communities of digital worlds -
says Paolo Del Brocco, CEO of Rai Cinema
. Thanks to the strong engagement capacity of TikTok , this agreement becomes a precious opportunity to connect a new generation of users with the world of cinema and thus contribute to a greater diffusion of film culture. With the idea of thrilling and attracting new potential audiences and bringing them closer to beauty. of the great cinema ".
"The TikTok community has always stood out for its originality and creativity, for the ability to know how to entertain and be entertained with unique, informative and constantly evolving content - explains
Salvatore Di Mari,
head of partnerships
and community
of TikTok Italia
- The world of Cinema and its story find great space on the platform, as demonstrated by the important milestone reached by the hashtag #CinemaTok: almost 1 billion views.
We are proud of the meeting between Rai Cinema and our creators - he adds - and we are sure that the whole community will be able to appreciate the high level content they will offer ".