From Thursday 1 September, the distribution of advertising leaflets in mailboxes will be prohibited.
Unless a "Yes pub" sticker allows it.
This new system will be tested in fifteen communities, including Grenoble Alpes Métropole, which hopes to avoid the waste of 6 tons of paper per year.
Initiated by the Ministry of Ecological Transition, this measure resulting from the Climate and Resilience Law takes up a proposal from the Citizen's Convention for the Climate, which wanted to completely ban these advertisements to limit the waste of paper.
According to Balmétrie, nearly a million tons of leaflets are thrown away every year in France, without having been read.
This represents 30 kilos per household per year.
31 months of experimentation
Grenoble Alpes Métropole has started to distribute the “Yes pub” sticker in supermarkets and town halls of the municipalities concerned.
It is also available on the internet.
This replaces the “Stop advertising” sticker, which was not enough to stop this waste.
For the other communities that are not yet taking part in the experiment, “Stop pub” continues to operate.
If "Oui pub" aims to reduce waste and the costs of communities for the collection and treatment of waste, it also risks impacting the distribution sector of printed advertising.
A press release recalls, however, that "the experiment concerns only 2.5 million inhabitants, or 3.5% of the French population".
An assessment is planned in 31 months, according to which "Yes pub" could apply to the whole country.
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Grenoble
Isere
Auvergne-Rhône-Alpes
Advertising
Waste
Paper
Ecology