Summer is the traditional tourist season.
In July and August of this year, tourists’ enthusiasm for travel suppressed by the epidemic was released, the domestic tourism market recovered rapidly, and news such as the “cry” of tourists on the Duku Highway appeared on the hot search.
However, the recurrence of the epidemic has suddenly "cooled down" the hot tourist season.
Since August, popular tourist destinations such as Hainan, Sanya, Xinjiang, and Tibet have successively suffered outbreaks and spread to other provinces, attracting widespread attention.
At present, what is the overall situation of my country's tourism market?
In the face of the epidemic, what should popular tourist cities do?
After experiencing the test of the epidemic, what are the prospects for the next Mid-Autumn Festival and National Day tourism seasons?
The reporter interviewed relevant industry insiders.
A number of popular tourist cities have been "raided" by the epidemic, and the emergency response capacity of tourists stranded in the local area has brought a severe test
"The child is about to start school. How can the negative person who is stranded in the high-risk area return?" "I am in the hotel quarantine, and there is less than a small can of milk powder left for the six-month-old baby. Please help to buy this brand of milk powder"...in On the homepage of the official website of Sanya 12345 government service, the reporter saw similar records of tourists calling for help.
As a tourist destination, the current round of the epidemic in Sanya came very suddenly.
From August 1st to 6th, in less than a week, from the static management of the city to the temporary absence of tourists from the island, about 80,000 tourists stayed in Sanya, and the epidemic prevention and control situation was extremely severe.
How to solve the problems of food, clothing, housing and transportation encountered by stranded tourists has also become a "must-answer" in Sanya.
To this end, the Sanya 12345 hotline platform has specially opened a special seat for tourism and epidemic-related issues, and answers calls from tourists 24 hours a day.
In an interview with the media, He Sheng, director of the Sanya 12345 Government Service Hotline Management Office, said that this approach is the first of its kind based on the past experience of Sanya 12345. On the one hand, it is to ease the busyness of the 12345 hotline, provide a channel for tourists to quickly deal with urgent problems, and help prevent and control the epidemic.”
Sanya is not the only tourist city hit by the epidemic.
Since the report of asymptomatic infections in Ili Kazakh Autonomous Prefecture of Xinjiang Uygur Autonomous Region on July 30, outbreaks have occurred in some prefectures and cities in Xinjiang, affecting Yili, Tacheng, Kashgar, Bozhou, Aksu, Hami, Urumqi and other prefectures and cities.
Local cases have also emerged in Tibet, which had no new cases for 920 consecutive days.
On August 7, Lhasa City found 18 people who were initially screened positive for the new coronavirus nucleic acid test in the nucleic acid test of key personnel.
Due to the severe epidemic prevention and control situation in Shigatse City, silent management was implemented in the whole area, and people did not enter or exit; the epidemic situation was severe, and popular scenic spots in Tibet were also closed immediately, and the Potala Palace, Norbulingka, and Tibet Museum were temporarily closed.
In addition, epidemics have also occurred in popular tourist cities such as Xiamen in Fujian, Chengdu in Sichuan, Pingyao in Shanxi, and Chongqing.
"The stranded tourists of different scales have brought severe tests and huge challenges to the local emergency response capabilities." He Qiongfeng, director of the Data Analysis Institute of the China Tourism Academy, told reporters that after epidemics occur in popular tourist cities, especially during peak tourist seasons or important holidays It is necessary to implement the requirements for accurate epidemic prevention and control as soon as possible, release relevant information to stranded tourists in a timely manner, provide comprehensive security services for stranded tourists, guide relevant enterprises to provide good industry services, and avoid layer-by-layer overweight, excessive detention and other epidemic prevention and control. Prevention and control to avoid problems such as negative public opinion caused by panic or ignorance.
According to Jiang Qingwu, a professor at the School of Public Health of Fudan University, although the epidemic prevention and control pressure in popular summer tourism areas is relatively high, this does not mean that the local tourism market needs to be completely shut down, but it is necessary to better implement "early detection". When an epidemic occurs, control the scale of the epidemic to a small extent.
At the same time, the recent discovery of large-scale clustered epidemics in many tourist cities also reminds us that public health management capabilities need to match the level of local tourism development.
This is not only related to epidemic prevention and control, but also to the sustainable development of local tourism.
Actively provide comprehensive security services for stranded tourists, respond to concerns in a timely manner, and help return in an orderly manner
As some cities where the epidemic has entered a state of "silence", tourists stranded in the area have immediately become the focus of social attention.
"We returned to Shenyang from Sanya on August 18." Ms. Zhang Anting from Shenyang, Liaoning told reporters that she and her child arrived in Sanya on the 4th of the month. After the outbreak, they stayed in Sanya for more than ten days.
"As soon as the epidemic broke out, we received supplies and letters of condolence from the government. The hotel also took the measure of 50% off the room price immediately, and the restaurant also launched a package for stranded tourists. Especially the volunteers in Sanya, Even if tourists are in a bad mood because of their stay, their attitude is very good, and they have been concerned about whether we have been notified and whether we have bought tickets."
On August 17, Zhang Anting immediately reported to the hotel after getting a direct flight to Shenyang.
On the morning of the 18th, the hotel sent her and her child to the tourist distribution center to take the airport bus, and the staff checked Li Qiong's application and nucleic acid test results. After scanning the code and filling in the information, she boarded the plane and returned to Shenyang. Take home quarantine.
It is understood that in order to better help tourists return, starting from August 6, the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports has sent a number of working groups to Sanya, Haikou, Wanning, Lingshui, Qionghai, Danzhou and other cities. County, guide the return of local stranded tourists, and do a good job in the collection of information on stranded people, tourist consultation services, closed-loop transfer of tourists, and health station management.
In addition to understanding the composition of tourists and their destination provinces, sending letters of coordinated flights to various places, arranging return flights for tourists, etc., various measures have been taken to cooperate with cities and counties to actively carry out the work of comforting stranded tourists, urging the introduction of comfort measures, smooth channels for help, Increase the frequency of authoritative information release, and promptly notify each tourist of epidemic prevention and control information, return plan arrangements and operating procedures.
The relevant person in charge of the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports said that at present, Hainan has gradually resumed the normal operation of domestic passenger flights, and stranded tourists are returning in an orderly manner.
From August 9 to 14:00 on August 20, Haikou Meilan Airport and Sanya Phoenix Airport arranged a total of 911 outbound flights, with a total of 130,066 returning passengers.
"After the outbreak of the epidemic, the originally warm and beautiful Xinjiang and bustling scenic spots suddenly became unusually quiet." The travel blogger "Xiao Ma on the Road", who is in Habahe County, Altay, Xinjiang, told reporters that although the itinerary was affected, the long-awaited Wucai Beach and Sailimu Lake were also impossible to visit, but during the few days I stayed, I deeply felt the warmth of the city.
"We met a very good lady boss, who treated us like friends; the local cultural and tourism bureau and the police quickly arranged the best hotels in the area for the stranded tourists and did a good job of isolation protection. I really appreciate all the people who fought day and night during the epidemic. staff member!"
On August 15, the Xinjiang Department of Culture and Tourism issued the "Notice on Further Ensuring Service Guarantee for Detained Tourists", requiring local cultural and tourism departments to do a good job in guaranteeing services for stranded tourists and provide tourists with a 24-hour on-duty tourism service hotline. Actively respond to tourists' appeals and concerns, and help tourists coordinate and solve various difficulties.
"Since August 2, 15 5A-level scenic spots in our district have evacuated more than 92,000 tourists from outside Xinjiang." This is Yan Naimin, deputy secretary and deputy director of the Xinjiang Department of Culture and Tourism, during the epidemic prevention and control in Xinjiang on August 13. Data reported at the press conference.
It is understood that in order to assist tourists to return smoothly, the cultural and tourism departments of cities and towns in Xinjiang have counted the number of inbound and outbound tourism groups, flight numbers, train schedules, hotel accommodation and other information in advance, ensured vehicle security, and coordinated local epidemic prevention and control departments to provide access to ensure that The tourists returned smoothly.
Ili, Urumqi, Turpan, Kashgar, Bazhou, Aksu, Bozhou and other places in the epidemic-related counties and urban areas have reduced or exempted room charges or provided discounts at cost prices for stranded tourists, and arranged for cadres and volunteers to book hotels, give away fruits, etc. Condolences and tourist souvenirs, and do a good job in guaranteeing services for stranded tourists.
Relevant measures have been introduced in a number of tourist hotspots that have not experienced the epidemic to strengthen the normalized epidemic prevention and control capabilities
Several sudden outbreaks have undoubtedly taught tourist cities a lesson.
"When the tourist season comes, population mobility will increase, and the risk of epidemic importation will increase. In addition, the Omicron variant has the characteristics of fast transmission, strong infectivity, and hidden transmission, which will inevitably bring challenges to popular tourist cities." He Qiongfeng said.
How to prevent and respond to sudden outbreaks in tourist cities has attracted much attention from tourists.
The reporter noticed that recently, many popular tourist destinations in China that have not experienced the epidemic have also introduced relevant measures to strengthen the normalized epidemic prevention and control capabilities.
This summer, Dali and Lijiang in Yunnan were on the hot search list because of the fact that "a room is hard to find".
It is understood that in July, Dali received 6.9 million tourists, of which only 1.59 million tourists were received by the Dali Ancient City Scenic Area.
In order to facilitate the entry and exit of tourists, the scenic spot of Dali Ancient City implements "one-yard travel".
"After making an appointment on the 'Yunnan' APP or mini program, the system will combine the health code and the itinerary code into one appointment code, and tourists can scan the appointment code on the entrance gate to enter the ancient city." Deputy General Manager of Dali Ancient City Overseas Chinese Town Operation Management Co., Ltd. Manager Zhang Yanhui introduced that in order to facilitate nucleic acid sampling for tourists and merchants, Dali Ancient City also has 6 nucleic acid sampling points, which can provide tourists with free nucleic acid mixed sampling testing services in summer.
"Please scan the site code in advance, show the itinerary card, wear a mask, and keep a one-meter distance. Thank you for your cooperation!" On August 18, at the cableway stop in Tianmen Mountain Scenic Spot, Zhangjiajie City, Hunan Province, the instructions for epidemic prevention and control were repeatedly broadcast on the radio. The staff of the scenic spot strictly follow the requirements of epidemic prevention and control, and organize tourists to take the ropeway to the scenic spot in a safe and orderly manner.
This is an example of the precise prevention and control of the epidemic in various scenic spots and tourist reception venues in Zhangjiajie City.
"In July this year, the four core scenic spots in Zhangjiajie, Wulingyuan, Tianmen Mountain, the Grand Canyon, and Maoyan River, received a total of 1.1912 million tourists, with an average daily average of more than 38,000 tourists; in early August, the daily average received more than 67,000 tourists." The relevant person in charge of Zhangjiajie Municipal Bureau of Culture, Tourism, Radio, Television and Sports told reporters.
At the end of July last year, the sudden outbreak of the epidemic forced Zhangjiajie, which was in the peak summer tourism season, to press the "pause button".
The relevant person in charge of the Zhangjiajie Municipal Commission for Discipline Inspection and Supervision told reporters that in this year's summer peak season, Zhangjiajie City has taken a number of measures to strengthen epidemic prevention and control while enhancing tourists' sense of travel safety and experience.
"On the one hand, we should reasonably set up epidemic prevention service points, make full use of provincial push information, My Zhangjiajie APP, traffic checkpoint registration information, etc., do a good job of two-way inspection of personnel entering Zhangjiao where the epidemic occurred, and strictly do a good job in scenic spots, shopping malls, supermarkets and other key points. On the other hand, four tourism facilitations including facilitation of entry channel inspection, facilitation of nucleic acid testing and inspection procedures, facilitation of group tourists, and facilitation of access to epidemic prevention policies have been fully implemented. Measures to innovate and explore the tour guide site code 'one code tour', in the case of a substantial increase in the number of tourists, effectively reduce the waiting time of the people entering the Zhang Zhang." The relevant person in charge of the city's Discipline Inspection Commission said that in order to deal with the sudden epidemic, solve the problem Regarding the accommodation and travel issues of stranded tourists, the city has also established and improved a service mechanism for stranded tourists, formulated emergency plans for tourist service, and normalized the storage of hotels where stranded tourists are concentrated for accommodation, as well as vehicles and related emergency supplies for stranded tourists to be transported in a centralized manner.
It is understood that Zhangjiajie Disciplinary Inspection and Supervision Organs are based on their responsibilities, and in order to efficiently coordinate epidemic prevention and control and economic and social development follow-up supervision, precise supervision, and full supervision, it not only supervises the implementation of precise prevention and control measures, but also promotes the effectiveness of convenient tourism services.
Up to now, the supervision and inspection teams have found a total of 363 problems, all of which have been supervised and rectified.
The epidemic must be prevented, the economy must be stabilized, and development must be safe. Popular tourist cities need a multi-pronged approach to balance economic development and epidemic prevention and control
At present, what is the overall recovery trend of my country's tourism market?
"Since this year, with the improvement of the epidemic situation in major cities and the gradual resumption of 'inter-provincial tourism' since June, the tourism economy has ushered in an inflection point of rebounding during the Dragon Boat Festival holiday. Tickets are hard to find." He Qiongfeng said that the epidemic has made the tourism market more obvious trends of individual tourists, self-driving, and self-help. Local tours, surrounding tours, and self-driving tours are still the dominant ones. The popularity of parent-child and camping tours has increased, but the travel radius There is still some restraint, and the relatively cautious tourism consumption still needs to be further activated.
In the face of possible epidemics, it is essential for tourist cities to make corresponding plans and preparations.
In He Qiongfeng's view, from the experience of responding to the epidemic in the past three years, the most important thing is to take epidemic prevention and control as a normal work. It is necessary to strictly implement big data screening, landing nucleic acid screening, site code verification, and strict wearing Masks and other normalized work should be strictly inspected and controlled at key entrances such as railway stations, airports, expressways, and docks, without affecting the normal travel of ordinary residents.
He Qiongfeng told reporters that "fast" is very important.
"Once the epidemic situation and the risk of importation are discovered, it must be expedited to ensure that the epidemic situation is controlled within the fastest time and within the smallest scope, and that local residents and foreign tourists in other non-epidemic-related areas in the city can move normally."
At present, there are still outbreaks scattered across the country, but they are relatively concentrated.
According to He Qiongfeng's judgment, at the end of August, the passenger flow for visiting relatives, vacations, and tourism is about to return. In addition to the regular business passenger flow and the arrival of the new semester of college freshmen, the enthusiasm for the summer tourism season will continue, especially in areas with relatively stable epidemic situation. .
According to the special survey data of the China Tourism Academy, the willingness of urban and rural residents to travel in the next three months is still in a high wait-and-see state, and the actual travel behavior is greatly affected by the epidemic situation and local prevention and control policies.
"If the epidemic situation remains stable, the flow of people policy is further relaxed and the relief support policy is put in place, the Mid-Autumn Festival, National Day and other time nodes may usher in the peak of travel throughout the year." He Qiongfeng said.
Since the beginning of this year, the epidemic situation has been delayed and repeated, the international environment is complex and severe, and the domestic reform, development and stability tasks have become more arduous and arduous.
The epidemic must be prevented, the economy must be stabilized, and development must be safe. For popular tourist cities, how to balance economic development and epidemic prevention and control is an unavoidable issue.
At present, epidemic prevention and control in various places is gradually developing in a scientific and precise direction.
He Qiongfeng suggested that all localities should implement policies to facilitate the flow of people with greater efforts, transmit positive and precise information on prevention and control, and release effective expectations for the orderly recovery of residents' travel and the tourism market.
"While actively making good use of the dividends of the policies of relief and problem-solving for enterprises in various regions and solving the difficulties and obstacles in the resumption of work and business in the tourism industry, we will promptly release urban cultural consumption, suburban micro-tourism, light vacation, rural tourism products, projects and routes, and give full play to the association of the tourism industry. The driving effect will promote the accelerated recovery of the tourism market."
Our reporter Li Yunshu