China News Service, August 18. Deputy Minister of Culture and Tourism Lu Yingchuan said on the 18th that tourism products have become more optimized and more diversified in the past decade.
The number of national A-level tourist attractions, from 6,042 in 2012, will increase to 14,332 in 2021, an increase of 1.37 times.
The Propaganda Department of the Central Committee of the Communist Party of China held a series of press conferences on the theme of "This Decade of China" on the 18th, introducing the measures and achievements of propaganda and cultural work in the new era, and answering reporters' questions.
At the meeting, a reporter asked a question that with the improvement of living standards, tourism has become a rigid need in many people's lives.
Affected by the epidemic in the past two years, many people's enthusiasm for traveling is still very high.
Can you introduce the overall situation of my country's tourism development?
What role has it played in promoting economic and social development?
Lu Yingchuan said that in the past ten years, with the leap-forward improvement of development level and changes in people's living needs, the tourism industry has developed rapidly, its scale has continued to expand, and its quality has also continued to improve. Tourism has become an important indicator of the improvement of living standards and a well-off society. An important way of life, the status of tourism as a strategic pillar industry of the national economy has also been consolidated.
It can be seen from several aspects:
First, the scale of the industry continues to expand.
Since 2012, the average annual growth of domestic tourism revenue is about 10.6%. In 2019, the total revenue reached 6.63 trillion yuan, and the added value of tourism and related industries was 4.5 trillion yuan, accounting for about 4.56% of GDP.
In the past two years, despite the severe impact of the new crown pneumonia epidemic and great fluctuations in tourism, in general, the pillar status in the national economic structure has not changed.
Second, from the perspective of product supply, tourism products have become more optimized and richer in formats over the past decade.
For example, the number of national A-level tourist attractions was 6,042 in 2012, and increased to 14,332 in 2021, an increase of 1.37 times.
At the same time, it has also launched 671 national and provincial tourist resorts, 1,299 key villages and towns in rural tourism, and 300 national red tourism classic scenic spots. system.
Not only traditional sightseeing tours, but also some new forms of tourism are emerging, such as industrial tourism, traditional Chinese medicine health tourism, sports tourism, leisure and vacation tourism, ice and snow tourism, camping tourism, etc. People have more choices in diversity. .
The third is to adhere to the use of cultural plastic tourism and tourism to promote culture. The cultural connotation of tourism is constantly enriched, and the cultural quality of tourism continues to improve.
Vigorously carry forward excellent traditional culture, inherit revolutionary culture, develop advanced socialist culture, and promote the promotion of socialist core values.
The number of historical and cultural scenic spots increased from 2,064 in 2012 to 4,111 last year, an increase of nearly double.
The in-depth development of red tourism has become a vivid classroom for inheriting the red gene and accepting the baptism of the red spirit.
The fourth is to insist that tourism is for the people and driven by tourism. The rapid development of tourism has played a very important role in promoting poverty alleviation and rural revitalization.
Promote rural tourism to create high-quality products and improve service quality, and form a large number of key rural tourism villages and towns, boutique routes, and agglomeration areas. Many "poor villages" in the past have become "beautiful villages" and "happy villages" through the development of tourism.
Since 2012, the average annual growth of tourists in rural tourism has been around 20%.
Lu Yingchuan said that since the outbreak of the epidemic in 2020, the tourism industry has suffered a huge impact and encountered many difficulties. "In this regard, we have resolutely implemented the central deployment, coordinated development and safety, and successively issued a series of relief and assistance measures. In the next step, we must continue to do a good job in the in-depth implementation of these measures, insist on tourism for the people and tourism-driven, promote the accelerated recovery and high-quality development of the tourism industry, and make new efforts to meet the needs of the people for a better life and economic and social development. greater contribution.”