Together with his family, Alexander Dall has traveled from Berlin by caravan to the campsite in Trosa to avoid the heat.

In the shade of a cluster of birches, they have parked and set up a camping table.

- I don't think it's good for your health to be in a place that's like a desert, says Alexander Dall.

- It's not as hot here as in the south.

Heat record this summer

July this year was one of the three warmest July months on earth on average since the measurements started and in several places in Europe heat records were broken during the month, the EU's climate service Copernicus reported this week.

As heat waves become more common, travel to the coolness of more northern latitudes may increase.

- Sweden can be experienced as a cooler and more attractive alternative for sun and bathing tourism, says tourism researcher Robert Pettersson at Etour, Mittuniversitet.

- Here there are bathing spots that offer more even and lower temperatures than what more exposed areas around the Mediterranean Sea can offer.

Not yet a visible trend

But so far, the tourist flows have not been affected by the heat records, according to the governmental agency Visit Sweden, which markets Sweden as a tourist country.

One tourist who doesn't think the climate matters is Pien Geijmans Jehee from the Netherlands.

Together with her family, she has parked the mobile home some distance from the Dall family with a glimpse of the sea as a view.

- The climate does not affect my choice, says Pien Geijmans.

- We travel to Sweden because of the forest and the sea.

But in the future, we can expect longer periods of extreme heat as global temperatures increase even more, according to Copernicus.

Then more people would be able to seek cooler temperatures in Sweden, and Max Jehee agrees with that.

- If it's too hot, I become sluggish and get a headache.

It's not nice at all, says visitor Max Jehee.

- I would travel to colder places in the future.