The Swedish parties together spend close to 400 million kroner on this year's election campaigns, according to a poll conducted by SVT.

The Social Democrats spend the most money, while the Sweden Democrats and the Left Party account for the biggest budget increase compared to the last election.

The Liberals have the least money for campaigning.

- Yes, it means that we can buy fewer advertising exposures.

Regardless of whether it is digital or large election posters, says L's party leader Johan Pehrson.

The Center Party richest of all

In general, it can be said that the size of the parties reflects the election budget.

But there are some exceptions.

For example, the Center Party and their 70 million stand out, if you compare it to equal-sized parties.

The fact that they can invest so much more money means that 17 years ago they sold their newspaper company for 1.8 billion kroner and are thus very rich.

- We can advertise more and it is important to be visible now.

In addition, we can do a little more professional stuff that we can afford.

He is unsure if it affects the election results.

- This gives a little extra boost.

But then exactly what role it plays, we don't know.

S takes in a billion from lotteries

Even the Social Democrats have a heavily sugared party coffers.

Up front, it is about income from the party's own lottery, the A lotteries.

The lottery business alone has brought in over a billion to the party between 2018 and 2021 and is something they have not infrequently been criticized for.

But party secretary Tobias Baudin (S) rather believes that it is popular.

- Lottery has always been a way to finance strong party work.

It is a good method.

Researcher: That's how much a vote costs

According to Marie Grusell, docent in political communication at the University of Gothenburg, the budget has a certain influence on the outcome of the election, but is far from decisive.

In a Timbro-published book about the parties' election campaigns, she and her colleagues write that C spent an average of SEK 159 per vote during the last four elections.

This can be compared with V, who on average put in 31 kroner per vote or M, who put in 36 kroner.

- But it's a rather banal way of counting.

Because we know today that the parties' campaigning is so much longer, we are talking about permanent campaigning.

We also talk about them spreading the money over a longer period.

Therefore, it is difficult to say exactly what a vote costs.