Text/Wang Enbo

  The latest Apple laptops with an original price of nearly 10,000 yuan can be superimposed with 800 yuan consumer coupons after tax-free, which is almost equivalent to a 10% discount.

Many consumers have bright eyes and are about to place an order, but they find that they are one step late and have already sold out, and they are full of regret.

  This is the scene that a reporter from China News Service Guoshi through train recently saw at the duty-free shop in Haikou Meilan Airport.

In fact, it is not just Haikou. With the intensive issuance of a new round of consumer coupons across the country, the enthusiasm for consumption that was once suppressed by the epidemic is rising.

Leverage consumption "four or two thousand pounds"

  "Consumer coupons are positioned as a short-term demand stimulation tool. They have the characteristics of quick effect in stimulating consumption and a significant multiplier effect. The counter-cyclical attribute is very prominent." Shen Jianguang, chief economist of Jingdong Technology Group, is quite optimistic about its role.

  Judging from the practice in various places, the boosting effect of coupon issuance on consumption has already appeared.

  Taking Guangdong as an example, all cities in the province responded positively, formulating consumption coupon issuance plans, and supporting special funds to promote the implementation.

As of the beginning of July, Guangdong Province had issued 1.208 billion yuan of government consumption coupons, spending 850 million yuan in fiscal expenditures, driving consumption of 6.9 billion yuan.

  Fujian Province issued digital consumer coupons through Alipay and used big data technology to achieve precise delivery. In the first half of the year, the province invested a total of 183 million yuan in fiscal funds, driving the province's consumption of 2.79 billion yuan, with a leverage ratio of 15.2 times.

As of August 3, the first three phases of consumer coupons in Tianjin have also driven consumption of more than 70 million yuan, and the leverage ratio has remained at 1:10, showing a prominent effect in promoting consumption.

  In addition to directly stimulating consumers' willingness to shop, Shen Jianguang believes that the consumer product design of consumer coupons can be combined with the production of local enterprise products and the sales of rural specialty products, boosting residents' consumption while increasing corporate orders and promoting agricultural products.

  In addition, local governments cooperate with platform enterprises to create "Enterprise Online Shopping Festival", which is combined with the issuance of consumer coupons to promote the efficient link between production and consumption, and break the vicious circle of "corporate difficulties - employment deterioration - income slowdown - consumption downturn".

  However, some experts also reminded that from the perspective of economic recovery, consumption enthusiasm, household consumption hotspots and financial affordability, the scale of consumer coupons should be kept moderate, and the areas of issuance should also be clearly targeted, and the scale of issuance should be based on the effect.

A new round of consumer coupons are available everywhere!

  It's the hot summer consumption season, and on August 5th, when this article was issued, a new round of consumer coupons was launched in many places.

  At 11:00 a.m. on the 5th, the Tianjin Municipal Bureau of Commerce, together with the district governments and 20 banking institutions, launched the fourth phase of "Tsingle Shopping" consumer coupons.

There are a total of 100,000 consumer coupons in this issue, double the number of the third issue and close to the sum of the previous three issues.

  At 8 pm on the 5th, the third batch of the second phase of the 2022 "Huiyou Hubei" consumer coupons with the theme of "Happy Summer Vacation" was officially launched.

A 20%-40% preferential policy is implemented for a number of boutique summer resort routes, star-rated hotels, A-level scenic spots, characteristic homestays, and cultural and performing arts products.

  More coupons are coming.

The popularity of the second Consumer Expo has not subsided, and Haikou City will issue a new round of 141,700 consumer coupons from August 4 to 9.

This round of consumer coupons is divided into two types: tax-free scene consumer coupons and retail, catering, and accommodation scene consumer coupons, with a total amount of 10 million yuan issued.

  Foodies are also blessed!

From August 4th to August 7th, the Beijing Municipal Bureau of Commerce hosted the "2022 Beijing Consumption Season Guijie Night Festival" event. Nearly 100 catering merchants in Guijie jointly launched a variety of discounts and benefits for full weight loss and full weight reduction to cooperate with Beijing catering. Consumer coupons bring more benefits to consumers.

  In Shanghai, which has long led the country in per capita consumption expenditure, the local official also issued a document stating that it supports enterprises to issue consumer coupons in various ways and implement the national and municipal policies to expand automobile consumption. In particular, the municipal government will arrange special funds to issue electronic consumer coupons. At the same time, appropriate subsidies will be given to consumption of green household appliances.

Boosting consumption still needs to boost confidence

  On the whole, against the backdrop of the positive situation of epidemic prevention and control, as policies such as the issuance of consumer coupons have taken effect, the Chinese consumer market, which has been severely hit this year, is recovering at a faster pace.

Since June, the growth rate of retail sales of most commodities across the country has rebounded, catering consumption has continued to recover, market sales in some regions have improved significantly, and physical store operations have improved.

  Talking about the prospect of consumption recovery in the second half of the year, Huang Wenkai, vice chairman of KPMG China, expressed a positive attitude to the China News Service Guoshi through train.

He believes that as the epidemic enters the stage of normalized prevention and control, China's economy is expected to recover in the second half of the year.

Multiple positive factors will promote the vigorous development of the consumer market, and measures such as the resumption of business and the issuance of consumer coupons will further release consumer demand.

  In recent years, there have been many new trends and new highlights in the Chinese consumer market, which is another reason why Huang Wenkai is optimistic about the continued recovery of consumption.

In particular, the trend of consumption upgrading drives the further segmentation of the consumer market, which will awaken the two important stock markets of people over 60 years old and those in the sinking market. At the same time, it will develop an incremental market for the "Gen Z" people and the "new middle class" in cities, and fully tap into consumption. Market potential.

  However, to make the consumption recovery more sufficient and lasting, it is necessary to further boost the consumer confidence of the Chinese people.

Huang Wenkai said that on the demand side, measures such as increasing residents' income should be taken to reduce the pressure on citizens' lives and release consumption potential; on the supply side, it is necessary to promote the construction of new urbanization, strengthen the construction of urban agglomerations, and lay a solid foundation for consumption convenience.

  Guan Tao, global chief economist of BOCI Securities, believes that the key to promoting consumption lies in the continuity and stability of policies to maintain stable growth and ensure stable employment of market players, especially to increase the policy on service industries that have been hit hard by the epidemic and policies. Measures to help or correct deviations, strengthen liquidity support and improve solvency are "two-pronged".