China News Service, Ordos, August 3rd: "Internet celebrity secretary" Xing Zheng: Deciphering the story behind "there is no mine at home, it all depends on traffic"

　　China News Service reporter Li Aiping

　　"Yo, yo, yo, yo, netizens and friends, how are you all! Welcome to Kangbashi, the treasure of the Northwest. Among all the cities, we are the smallest, but our per capita hits are so high!"

　　Xing Zheng, deputy secretary of the Ordos Municipal Party Committee, Secretary of the Political and Legal Committee of the Inner Mongolia Autonomous Region, and secretary of the Kangbashi District Party Committee, who has been widely followed by netizens because of a piece of Rap, seems very relaxed when talking about the new identity of "Internet celebrity secretary".

He admitted that this was a "trick" he had to use in order to develop the local economy.

　　This Rap of Xing Zheng was "available" on July 5, 2022. At that time, at the listing ceremony of the "Kangbashi China Internet Celebrity City Index Release Center", it was Xing Zheng's turn to deliver a speech on "Cloud". , he came for a period of Rap for the first time in the world, but he didn't expect the fire to spread all over the Internet, and the title of "Internet celebrity secretary" came into being.

The picture shows Xing Zheng.

Photo courtesy of the interviewee

　　As a new "Internet celebrity secretary", Xing Zheng will be in charge of the Kangbashi District of Ordos in 2021, and soon proposed to create an "Internet celebrity city".

　　In an interview with reporters on the 3rd, he said: "Kangbashi District has no industry, no coal mines, and the real estate industry is saturated, so we can only hope for the service industry, but the most immediate effect in the service industry is the digital economy. "

　　"There is no mine at home, it all depends on traffic." Xing Zheng believes that, in a sense, Kangbashi District has built an "Internet celebrity city", and even accidentally became an "Internet celebrity secretary". Everything is a "forced" change. .

　　As the seat of the Ordos Municipal Government, Kangbashi District has a history of less than 20 years.

Xing Zheng, who has been in charge of Kangbashi District for more than a year, believes that "the best way out for Kangbashi District with insufficient resource endowment is to develop a digital economy."

　　"Kangbashi District needs to use the phrase 'Internet celebrity city' to quickly gain popularity." "Kangbashi District needs to be 'popular' before talking about it." Xing Zheng emphasized to his colleagues many times that it is necessary to create an "Internet celebrity city" meaning and value.

　　This is the truth. In the past year, Xing Zheng and his colleagues started with topics that are easy to detonate on the Internet, such as "cultural and creative ice cream" and "Ma Youcheng", and Kangbashi District has gradually become well known to the outside world.

　　The topic that the outside world has talked about so far is that, as the secretary of the Kangbashi District Committee, Xing Zheng once called Su Bingtian through the Internet to "count the stars" shortly after the Tokyo Olympics. This place name has been memorized by netizens.

　　The 44-year-old Xing Zheng is the youngest deputy secretary of the municipal (alliance) committee of the 12 league cities in the Inner Mongolia Autonomous Region. He holds a Master of Laws and a Master of Science from Oxford University and London School of Economics.

When talking about the ultimate purpose of "Internet celebrity city", he mentioned a community intelligent comprehensive service platform of "Duoduo Comments · Code Life" currently being built in Ordos.

　　Official information shows that as the country's first national 4A-level tourist attraction with cities as the carrier and the country's first "environmental art demonstration city", Kangbashi District attracts many tourists every year, but electronic consumption flows through established channels. It does not greatly stimulate local business.

In this context, "Duoduo Comments, Code Shang Life" came into being in November 2021.

　　Xing Zheng introduced that since its official operation, the smart and convenient service platform of "Duoduojuan Ma Shangli" has been widely concerned and recognized by leaders inside and outside the Inner Mongolia Autonomous Region. .

　　The latest official data shows that the platform has signed cooperation and co-construction agreements with 9 administrative regions including Qingdao Laixi City, Ordos City Dongsheng District, Zhungeer Banner, Etuoke Banner, and Hangjin Banner, and initially realized the technology going out. Inner Mongolia, toward the developed coastal areas.

　　"Up to now, the platform has achieved an income of 63 million yuan, and it is expected to achieve a cumulative income of 100 million yuan this year." Xing Zheng believes that this is the fundamental purpose of Kangbashi District's development of the "Internet celebrity economy".

The picture shows Kangbashi District.

Photo by Li Zhenhao

　　Earlier, in an interview with other media, he said that although he got out of the circle with a rap, he was still worried that his parents "criticized him for not being a good official" after it was spread on the Internet.

　　"Dad, at this point, it's okay for you to step on it." To Xing Zheng's relief, his son became his fan.

　　Regarding the labels of "Internet celebrity city" and "Internet celebrity secretary", Xing Zheng is also worried about how to achieve sustainability. "Fortunately, we have grasped the magic weapon of the digital economy."

　　"Don't be surprised if, one day, 'Duoduo Review·Mashang Life' becomes the third payment platform for Chinese people besides WeChat and Alipay. This is where our confidence lies." Xing Zheng said humorously.

(Finish)