More tourists are to be attracted to Halland - with journalists and influencers

After two pandemic years, tourism is once again in full swing in the summer county of Halland and guests are flocking to the beaches from other parts of Sweden.

But for the region, it has become clear that nice beaches are not enough when the competition for visitors increases.

- Our biggest challenge is to extend the season and spread out the guests over a longer period, then experiences become important, says Jimmy Sandberg, communications manager at regional Visit Halland.

In the clip, you will hear more about Visit Halland's strategy to attract visitors to Halland in the coming summers as well.