• Two years before the start of the Olympic fortnight, Paris 2024 unveiled its slogan for the Games on Monday: "Let's open the games wide".

  • The organization also presented the outline which will go through a lottery but will differ from the traditional format.

  • “Through this price list, it was important for Paris 2024 to guarantee accessibility for as many people as possible,” said Tony Estanguet, President of Paris 2024.

"Let's open the games wide".

This is the slogan that Paris 2024 chose for itself, two years exactly before the start of the Paris Olympic fortnight.

“It means permanently opening up the magic of the games to all audiences”, commented Tony Estanguet, president of Paris 2024, on Monday. “The meaning is simple, but extremely powerful”, assured Julie Matikhine, the director of the brand. whose teams worked on the slogan.

And, it must be recognized that this short incentive sentence is effective and consistent with the message that the organization wants to convey, namely "games open to all", according to the deaths of the director of the brand.

An invitation to the world to come and experience a whole set of new emotions together.



You are 1'30 min away from discovering the slogan of the #Paris2024 Olympic AND Paralympic Games.#RoadToParis2024 pic.twitter.com/ciLzX5DZqb


— Paris 2024 (@Paris2024) July 25, 2022

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And the latter to cite the examples of this openness, the marathon for all, the surfing events in Tahiti to "open up to France from the end of the world", the opening in Seine-Saint-Denis where many events will take place or the desire to "break down barriers such as racism or disability, and support the LGBT cause".

Tickets from 24 euros

In addition to this slogan, which is also available in English (Games wide open), a short film combining sporting images and views of Paris with percussion in a crescendo effect was presented, a sort of promotional clip for the Olympics.

Finally eleven posters accompany the whole to praise the social commitment of Paris 2024, with only one known figure who appears, that of Tony Parker.

And as these games are intended to be open to as many people as possible, "it was important, through the fee schedule, to guarantee accessibility to as many people as possible", said Tony Estanguet.

“For all sports, tickets will start at 24 euros and one million [out of 13.4 million] will be available at this price, specifies Michaël Aloïsio, spokesperson for 2024. Nearly 50% of tickets will be reserved to the general public with a price below 50 euros.

“The most expensive ticket will be 950 euros and we can access the finals from 120 euros.

On the other hand, the prices for the opening ceremony are still under discussion.

The possibility of reselling the tickets

On the practical side, all of the ticketing will be digital, in particular to fight against the black market and counterfeit tickets (hello, the incidents at the Stade de France).

The procedure for allocating places will also be modified.

While traditionally, we issue a wish list and then we are drawn, the organization has decided to change the situation even if the draw is kept.

“People register and then are drawn by lot,” explains Michaël Aloïsio.

By order of the draw, they will then receive a slot during which they can acquire the available places they wish within the limit of a ceiling.

»

Calendar level, next December will take place the registration draw, in February 2023, the sale by pack of 3 places, knowing that the drawn will be able to compose their pack, and in May 2023, the sale by unit.

"Members of Paris Club 2024 will benefit from a reserved draw before the general public", specifies the spokesperson, in order to encourage spectators to join the club.

In addition, the tickets will work in sessions which may, depending on the discipline, be matches, mornings, afternoons, etc.

Finally, it will be possible to resell the tickets on the official site, in order to fight against the black market.

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We know more about the calendar of events

“The first medals will fall on D+1 in judo or fencing”, announces Michaël Aloïsio, spokesperson for 2024. The swimming and athletics finals will be held in the evening.

And to better enhance the place of women's sport, the women's marathon will close the last day, the men's marathon taking place before.

Similarly, the last team sport event will be the women's basketball final.

Only downside, the surfing events will be held at 7 a.m. in Tahiti to be at 7 p.m. in mainland France.

"With the choice of Tahiti, where there is one of the most beautiful waves in the world, we knew that this would have an impact on the schedules", commented the spokesperson.

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