BY EU STUDIO

Monday, July 11, 2022-10:48

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We've been apart for too long, postponing dream plans, but this summer...

nothing stops us, nothing separates us!

It is time to pick up our bags again, to feel the sea breeze on our face again, to impregnate ourselves with the smells of the mountains, to feel the sand under our feet... simply to enjoy as we have not done for a long time in the company of our friends and create new memories that we will keep forever.

If you are an adult smoker ready to switch to a better non-combustion alternative, or if you have already made the switch, surely

IQOS ILUMA will not be missing from your suitcase

.

And it is that this small, compact device, with a robust and lightweight design, is the perfect companion for all those moments that will mark what will surely be one of the summers of our lives.

No ash, no smoke, no fire

Unlike other products, IQOS offers a smoke-free alternative, thanks to its innovative SMARTCORE INDUCTION SYSTEM TM technology, which heats the tobacco through an induction system instead of burning it, so it does not produce smoke or ash and generates Less odor than cigarettes**.

A cleaner and safer alternative, since it avoids the risk of burning your clothes or whoever may be around you, since there is no burning tip.

In addition, the new range of IQOS ILUMA devices does not need cleaning.

For those spontaneous summer days, where plans drag on, sunsets give way to improvised beers, or where unexpected dinners become the best way to end an unforgettable day, this device can also become the ideal companion.

And it is that, for example, you will never have to worry about the battery of your IQOS ILUMA ONE, since its great performance

allows you 20 consecutive uses per charge

, so you can use it comfortably for a full day.

Personalize your IQOS

And since design does matter, the three devices included in the range of this innovative heating experience:

IQOS ILUMINA, IQOS ILUMINA ONE and IQOS ILUMINA PRIME

allow different combinations so that you can fully customize them to your liking.

A way to add your personal touch to an already striking and elegant design that, without a doubt, makes a difference.

Thus, for example, you can choose your

IQOS ILUMINA ONE in five different shades

(blue, pink, green, gray and beige).

And not only that, but you can make it even more yours with

its wide range of accessories,

which includes covers in different colors and materials so you can combine it however you want, depending on the moment.

There will be no plan this summer where your IQOS does not accompany you to those shared experiences that we wanted so much to enjoy again.

You just need to pack your suitcase, and the desire, to relive an unforgettable vacation.

----

*IQOS is not without risk and with its use nicotine is inhaled, which is addictive.

Aimed at adult smokers only.

**Source: Internal studies conducted in Italy and Japan with a total of 674 IQOS users, who previously smoked cigarettes, between November 2020 and March 2021.

Made by UE Studio

This text has been developed by UE Studio, creative firm of branded content and content marketing of Editorial Unit, for IQOS

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