China News Service, July 11. According to Canada's "Sing Tao Daily" report, in Canada, the epidemic and inflation have accelerated changes in the way people eat. Many people have reduced the frequency of eating in restaurants and instead choose to buy Frozen food, a dining experience that can be easily cooked at home and served on the table, has caused the restaurant industry to turn to the frozen food business opportunity.
Some people said that in order to facilitate the storage of frozen food, they bought an additional freezer this year.
Experts say that as long as frozen instant food is handled hygienically, its nutritional value is no worse than fresh food.
Ms. Chen, a Surrey resident with three children, just ordered another batch of frozen food from the Internet. She smiled and said: "I must be a big family. I often shop online."
She said that before the epidemic, she had often bought food online, and the demand has accelerated under the epidemic.
"In the beginning, because my child was too young, it was really inconvenient to bring a two- or three-year-old child into the supermarket to buy things, so online shopping for ingredients was very convenient. Later, when I didn't go out during the epidemic, the frequency of online shopping became even higher. Recently, I returned to the workplace to go to work. Now, because I have to juggle work and housework, I am too busy, so I often choose semi-finished products, which are very convenient to fry or microwave a little when I want to eat.”
She said that being a superhero mother requires smart cooking. Frozen ready-to-eat products have become a regular item in the freezer, so she even bought another freezer.
On social media, it is common to see people posting new items of frozen food they bought, sharing various posts such as "stocking up during the epidemic, this is a must-have", "it's delicious when frozen", and "have you bought an exploded refrigerator?" Obviously, consumers have high recognition and acceptance of the shelf life of frozen food.
With the wave after wave of epidemics, consumers are forced to stay at home, further catalyzing the "home economy", coupled with soaring food prices, people who want to balance deliciousness and price have taken a different approach.
Ms. Lin, who lives in downtown Vancouver, has always been very particular about her diet, not necessarily expensive and high-end, but she pays great attention to safety and hygiene.
An epidemic has made her, who loves food, afraid to dine out, and instead buys a lot of frozen ready-to-eat products.
In addition to some frozen products such as steamed buns and dumplings that the Chinese often buy, she also looks for other exotic foods. The Japanese-style store ABURI in Yaletown is her frequent stop.
"Fried dumplings, fish steaks, soups, etc. taste very good, especially very clean. Recently, I found that this store has expanded the frozen food area and has more choices. It feels like it is about to become my back kitchen."
Ms. Lin said that the consumption of restaurants is very amazing now. For a slightly better one, the per capita consumption is at least 50 yuan. If a high-end restaurant is more than 100 yuan, "If you choose clean and high-quality frozen dishes, you can have five-star at home. like enjoyment.”
Frozen food industry is to use pre-processed ingredients, such as rice, noodles, grains and other staple foods, or pigs, cattle, mutton, poultry, seafood, dairy products, eggs, vegetables and other ingredients, in the original form or after cooking. After processing, in the form of rapid freezing, at low temperature, through professional equipment and technology, the transportation and sales are completed.
A dietitian said: "Frozen food is not necessarily inferior to fresh food in terms of nutritional value. It mainly depends on whether the processing process meets hygienic standards and how well the ingredients are combined. In other words, buy a frozen burger and eat a freshly made restaurant burger. , we can’t arbitrarily say that what the restaurant makes now is more nutritious, it mainly depends on the quality of the product itself.”
A person specializing in industry marketing said that according to the traditional Chinese eating habits, the choice of flavors for reheating dishes seems to be limited, but foods with low thresholds, such as hot pot ingredients, dumplings, and steamed buns, have long been a must-have for consumers’ freezers. , Now many businesses are also constantly developing and improving products, breaking the stereotype of "frozen food tastes average".
In addition, online shopping and distribution are now very popular. Modern people like to try new things and pay attention to efficiency. The diversity and convenience of frozen food are in line with the trend.