If you come out of the fast food restaurant with your evening burger in hand, that should make you feel guilty for having given in to the sirens of junk food and the temptation of an empty stomach.

In Lyon, the student collective “For an ecological awakening” has just launched a vast poster campaign in public transport in order to offer more visibility to the latest alarming report from the IPCC.

In the corridors of the Bellecour metro station, a huge burger, in which the planet Earth has replaced the brioche, has been appealing to passers-by since Monday.

The poster invites transport users to scan a QR code which refers to a summary of the latest IPCC report "to take away" on their phone.

This is also the case at the T3 tramway stop at the Part-Dieu station as well as on the access lift to the Cordeliers metro station.

A “strong signal sent” to public authorities and the media

“This is a strong signal sent to the media and to the public authorities.

It is a response to the lack of media and institutional time granted to the release of the latest report, which presents the means of action to be put in place urgently to limit global warming", indicates the student collective which had already undertaken the same action. in Parisian transport.



The campaign will last all summer.

The Sytral, which manages the TCL network in Lyon and which is chaired by the ecologist Bruno Bernard, as well as the company Keolis had responded favorably to the call for tenders launched by the students, wishing to raise awareness in several major cities in France. .

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  • Environment

  • IPCC

  • Climate

  • Public transport

  • Tcl

  • Lyons

  • Auvergne-Rhône-Alpes

  • Global warming