"Dubai Destinations" launches a campaign with the most important family attractions during the summer holidays and Eid holidays

Coinciding with the start of the summer holiday season and the end of the school year, the "Dubai Destinations" campaign was launched for the summer season, including many aspects of promotion through various means of visual, audio and print communication to introduce the important attractions, events and activities of the Dubai agenda during this season, with the aim of informing the Dubai community and visitors From inside and outside the country, all the places and destinations that can be visited in the city and enjoyed for a summer vacation filled with joy, confirming that Dubai is the best city to live and visit in the world at all times.  

With the beginning of the campaign, which will continue over the period from the beginning of this month of July until the end of August 2022, which is the period that will coincide with the Eid Al-Adha holiday, "Dubai Destinations" launched its first guide for this season, as part of a series of guides that will be launched successively throughout the season , which focuses in its content on the most important recreational places and attractions for children, as the guide provides adequate information about all the places designated for the child as well as the family, which were chosen to be indoor and covered destinations so that visitors can spend times full of fun and enjoyment in them, including the activities, events and facilities they include Family areas for entertainment and games for children.

"Dubai Destinations" has also launched its second guideline, which focuses on Dubai summer camps for children, which amount to nearly 40 camps, coinciding with the start of the students' study leave, with the aim of making the best use of the summer vacation and enjoying the recreational games offered by these distinguished camps. A variety of activities for children.



Shaima Al Suwaidi, Director of Brand Dubai, the creative arm of the Dubai Government Media Office, said: "The comprehensive campaign highlights various entertainment destinations and activities and coincides with the activities of "Dubai Summer Surprises", with the aim of providing the opportunity for all family members to spend enjoyable times, and to suit each member of its members. "  


Al Suwaidi thanked all the parties involved in supporting the campaign, and said: “We are happy with the amount of cooperation we have seen from all our partners, whether in the government or private sectors, as we have one goal in common, which is to confirm Dubai’s position as the best city to live, work and visit in the world, by throwing more It sheds light on its elements of excellence that outweigh its balance in the balance of global competition with the largest and most prestigious cities in the world and the most prominent global destinations.”

A group of government, semi-governmental and private departments and institutions, including: the Dubai Department of Economy and Tourism, the Dubai Municipality, the Roads and Transport Authority, the Dubai Culture and Arts Authority, the Dubai Sports Council, and the Dubai Ladies Club, are also participating in the campaign "#DubaiDestinations". Emaar, Dubai Holding, Nakheel Properties, Majid Al Futtaim Corporation and Merix Investment Group.

The interactive digital guide issued by "Dubai Destinations" includes more than 115 covered destinations for children's activities, distributed in different areas of the city and a large part of it is located in 28 shopping centers covered by the guide, as well as the major entertainment destinations that Dubai includes and makes available to children and adults alike. , while those interested in viewing the guide will be able to access it through many digital means and through a wide range of options, foremost of which is the “Brand Dubai” website (https://branddubai.ae/). The interactive guide can also be accessed through the “Brand” account. Dubai"On Instagram @BrandDubai


, the interactive feature of the guide allows easy access to information related to each of the destinations it includes according to the choices and desires of the user, through an easy tab for destinations in both Arabic and English, enabling families and families to easily plan for their children to spend fun and interesting times during the summer vacation.

Theme parks - the guide


also includes, in addition to the entertainment destinations for children located in many commercial centers spread throughout Dubai, the major covered destinations that represent major landmarks in Dubai, the most important of which are "IMG Worlds of Adventure" and "Dubai Parks and Resorts", Dubai Bowling Center, Dubai Aquarium, Underwater Zoo, Dubai Dolphinarium, Butterfly Garden, in addition to many distinguished destinations among more than twenty major destinations that guarantee a unique entertainment experience for all. family.

The Dubai Destinations campaign coincides with the launch of "Dubai Summer Surprises 2022", which offers a distinguished set of offers, fun and exciting events and a distinctive festive atmosphere, for all ages, including the young ones who annually await "Modesh World" activities during the summer vacation, and also includes "Dubai Summer Surprises". Many huge promotions and grand prizes, throughout the summer months, represent an annual event during which local and international Dubai cafes and restaurants compete to offer the best offers on a wide range of delicious food and drinks, which include dining experiences that are very diverse between popular and luxurious.  

Diversity


of means - the campaign employs many means, whether traditional, such as signs, billboards on the roads and lighting poles in many vital areas in Dubai, as well as the use of digital means that ensure the spread of its message as widely as possible, as the campaign diversifies digitally to include a number of innovative guides. In both Arabic and English, and specially designed content, including advertising clips and creative videos, to ensure that information is reached on the widest possible scale, whether locally or internationally.

"Dubai Destinations" also provides a large amount of information about the various activities that can be enjoyed in Dubai during the summer, of which the sea, beach and swimming pools usually have the largest share, as well as covered recreational areas, while the campaign will include information about open beaches and places to practice sports. The campaign will also provide tips on hotels where various beach activities are available, in addition to introducing summer camps for children.

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