With a scannable QR code, curiosity will be attracted and Vingåker's sights will be revealed.

- The advantage is that you can direct the visitor to a page where you can change the content if needed.

Then we hope to be able to build on this concept, says Susanna Oom Samuelsson.

Around central Vingåker, there are so-called table talkers on display and the campaign is also available on social media.

- Since the campaign started, the visits to our experience page have increased tenfold, says Susanna Oom Samuelsson.

In the clip, she talks about the coup that started the campaign.