News Ibai breaks the record for viewers on Twitch
Saturday afternoon in
Badalona
.
End of June and almost
30 degrees
on the asphalt of
Carrer de Pau Claris
.
The beach is fifteen minutes away, but this mass of children, teenagers, twentysomethings, adults, fathers and mothers that surrounds the
Olympic Pavilion
refuses to go near the water.
The event of the week, the month and the year for an entire generation is locked in the same place that crowned the
Dream Team
of
Michael Jordan, Magic Johnson and Larry Bird
in the 1992 Games. This is how the world changes.
'
The Evening of the Year 2
', the boxing event organized by
Ibai Llanos
, is already
Twitch history
, the internet and our society.
At half past four in the afternoon, the taxi makes a complete return to the site to understand the context of something that continues to be inexplicable for a part of the Spanish citizenry.
12,000 people
crowd the doors (still closed) of the pavilion where Ibai and the biggest
content creators in Spain and Latin America
will meet to fight and see each other fight.
An amateur boxing interspersed with concerts by some of this year's musical giants:
Rels B, Nicki Nicole, Duki, Quevedo and Bizarrap
, the latter the perfect exponent of success on the internet.
The Argentine producer has gone from collecting funny moments from cockfights to making songs with
Nicky Jam
and burst the number of views on
YouTube
with each of his '
Music Sessions
'.
"
Ibai, this is for you, I love you
," she told Llanos from the stage.
But we will get there soon.
Quarter to five.
Two and a half hours before the first fight, the journalists pass the first security arch and approach the red carpet, a mandatory stop for almost the entire
national
streaming
jetset
.
The
Oscars
are nothing next to '
The Evening of the Year 2'
, ask the children of him.
"
If Ibai mounts it, I had to say yes ,"
Duki
confesses
to a media group, including EL MUNDO.
The artist, Argentine like Bizarrap, is one of the most listened to this year, he came out of the rooster battles of "
El Quinto Escalón
" and met Ibai like most: through Twitch.
"
I trust Ibai so much that if he jumps off a cliff I'll follow him
.
She told me date and time and I blindly said 'yes'," she admitted.
An early riser record
While the spectators fill the stands, the suits, dresses and
outfits
of all kinds of internet stars surprise the
million and a half people
who, several hours before the start, already see everything through the live broadcast on the Llanos Twitch.
"
We have surpassed
last year's evening in
viewers
and we are on the red carpet. What the hell is this," Ibai wrote on Twitter.
The Basque appears before the press minutes before his big event: "It's more than six months of work," he confesses.
24 hours before, he had recognized that the numbers of the event did not finish coming out, but that "it is worth it".
"
I am a sports lover
.
Organizing this is a dream for me.
We were losing money on this, but whatever, it's worth it," she summed up.
Actors, singers, soccer players like
Borja Iglesias
and even a double of
Bad Bunny
, who ends up causing a tsunami around him before the joke is discovered.
It's the red carpet for Generation Z, Y... Everyone.
Inside the enclosure: pure internet history.
Half past seven in the evening.
The end of the first fight, which the Catalan
Spursito
wins over the Galician
Carola
, one of the five battles of the night, causes the
world record for viewers on Twitch
.
An absolute outrage when the event has barely started.
The Murcian
TheGrefg
got
2,468,668
simultaneous viewers last year, but Llanos has just surpassed two and a half million in full euphoria at the Olympic Pavilion.
TheGrefg himself, present at the event, ends up embracing the Basque on stage and confirms what is repeated in each row of the pavilion: "
It is the moment in which the
streaming
community is more united
". This is the first event in which the four great
streamers
from Spain,
Ibai, Auronplay, Rubius and TheGrefg
meet at the same time.
An important night also for boxing
The record stirs even more a dedicated and very diverse audience.
From
parents with children
to middle-aged people, despite the fact that the vast majority are
teenagers
who are close to 18 years old and young people between
20 and 35
years old
whom these content creators already accompany on a day-to-day basis.
The realization of the pavilion, using the
giant screens
in the center of the ceiling to observe in slow motion the best actions of each fight, ignites the fans even more, provoking a situation to study:
boxing cannot be broadcast in Spain
between six in the morning and ten at night due to the Minors' Law, but from here, and despite being amateur boxing,
millions of young people vibrated to the basis of blows
in prime time.
The only complaint from the public through
Twitch
was the
sound of the concerts
, in which the public was not heard, but in the venue the atmosphere was unbeatable, worthy of the great shows of each year.
And the only security issue was an attendee's attempt to chain himself to one of the ring's ropes...unsuccessful.
On the commentary stage,
Rubius
, an exponent of the early years of YouTube,
danced to almost every song with Ibai
, who hasn't been on Twitch for three years.
Past, present and future of a sector that continues to grow and waits for no one.
"
Thanks to Ibai for all this
", Duki repeated after his performance.
In the ring, and after Spursito's victory over Carola,
Ari Gameplays
beat
Paracetamor
,
Viruzz
Momo
,
Lolito
Luzu
and
Mr
Jagger
David Bustamante
, who
joined
a few weeks ago after the absence of actor
Jaime Lorente
(
La Casa Paper
, among others).
But, although it sounds utopian, the result was the least important of a night that brought together
2.4 million viewers on average
on Twitch, with a historical peak of 3.3 that will be almost impossible to beat, unless the promise is fulfilled. from Ibai himself: "
This can only be overcome if I fight.
And I will fight.
I'm already getting ready.
For me, fighting on 'La Velada 3' would be unbeatable.
To retire", explained the Basque.
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TheGrefg
Rubius
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bad bunny
auronplay
David Bustamante