José Luis 'el nougat': this is how the multimillionaire king of parties that brings together voxeros and socialists made friends, partners and businesses

• Millionaire Jets, extras from 'The Lion King', Always like this... the 'forbidden' baptism and 100,000 euros for the grandchildren of 'El Turronero'

José Luis López Fernández

(59) makes his work appointments at a hotel in Madrid, although his offices in the capital are very close.

He considers the hotel lounge to be

.

From Monday to Thursday he stays in Madrid and on weekends he returns with the family to Ubrique, where they live.

It will not sound familiar to many because of his name, but because of his nickname:

, who speaks with LOC to tell his story.

On the day of the appointment in Madrid, he will meet a dozen people.

You do not need to write down their names, you remember perfectly the order of the day.

and the day before she returned from Mallorca, where she attended the wedding of Chenoa, her friend, like so many other artists, celebrities, businessmen who make up her agenda.

Some time ago he decided not to give interviews, he prefers a talk that allows him to get to know this unusual businessman better,

and winner in multiple businesses that go beyond the striking parties that appear from time to time in the press.

A thousand guests attended his daughter's wedding.

At

, entertained in style.

Some had private planes at their disposal to arrive on time.

The socialist mayor of Jerez was there, also

leaders of Vox;

Francisco Rivera, Rafael Amargo... and Pitingo, who entertained the event as a gift to the host.

In addition to the banquet, there was a fair with stalls, attractions and candy stalls, as a tribute to its origins.

José Luis López is proud to be known as

.

A neighbor of the town noticed that child, smart and witty, and proposed to the family to pay him a boarding school so that he could develop his qualities.

He made it a condition that the following year he had to earn it himself by getting a scholarship.

The kid had an amazing memory and memorized all the books before finishing the course.

Finally, all his grades were honors and in the local press they gave him

.

He earned his first money giving classes to other children in the summer and at the age of 12 he had his first girlfriend, Carmen Mariscal, who worked in the leather factories in Ubrique.

They got married when he was 20 and she was 19. And they're still there.

They are a united and very familiar marriage.

That stability is the basis for moving forward smoothly and in peace.

At 17, he found his first job in Seville

, roadside assistance selling insurance to drivers.

In the first months he earned 120,000 pesetas, about 700 euros, and in August he reached 200,000 pesetas, a very important amount 40 years ago.

At that time, everything that was earned was given to the parents, but the boy dropped out of school.

The father was excited that his son was a doctor and did not like that he left school.

," argued the son.

"I went to make insurance at an ice cream parlor and the owner didn't want it, but he gave me an ice cream."

And so he was making customers and saving.

He was 30 years old when he made his debut as an intermediary in real estate matters, a sector that he ended up dominating over time.

Seeing what he was earning, he gave up insurance and realized he had to take a risk himself, developing land and becoming an entrepreneur.

Today, their businesses have diversified.

It has teamed up with a baker from Lebrija, who has been named the best professional in the world, to set

, with very special breads, such as blue bread, made with sourdough and buckwheat flour, slimline.

She has also teamed up with a businessman from Ubrique who makes bags for Chanel, and has her own brand of luxury bags, Hedén.

They will launch the firm with an important campaign, with the image of some familiar face and the

of the moment.

understands that he commands modernity and listens to his advisers.

"I like to have people who know more than me. Success is surrounding yourself with people who contribute to you. They let me advise you on things I don't understand. Success lies in knowing how to listen."

His parents did not arrive in time to see the triumph of the son who was gradually becoming a great businessman.

But at least

, which was already a lot.

He also participates in

and in a large psychology center in Seville.

He owns an ITV and a factory that converts plastic into diesel, because he understands the importance of ecology and the circular economy.

In Madrid he is a partner of Dimas Gimeno, former president of El Corte Inglés, in Wow, the new Gran Vía store, they have plans to extend the model outside of Spain.

And he always continues on his own, the real estate world.

But above all he is proud of

, which bears his last name and that of his wife.

An organization dedicated to various aids.

From children who need school support to taking families who have never seen the sea to spend a week on vacation on the coast.

Once a month,

who come to the foundation.

They need medical help, to pay the mortgage, school support for their children, episodes of abuse.

He says that he feels good helping others in really serious problems, something that allows him to remember where he came from and how he started.

INTIMATE OF MARIO CONDE

He has a reputation for being very generous and loyal to his friends, those of a lifetime, childhood and youth, and others that he has made throughout his professional career.

He met Mario Conde on a Ave on his way to Andalusia and the first call the former banker made when he entered prison was to El Turronero.

He went to see

, with whom he shared a lawsuit over the dubious tender for some land, when so many other people had turned their backs on him.

Humberto Janeiro was a close friend of his and for introducing

to the man who organized the Security scam of Jesulín de Ubrique's wife, José Luis López got into a legal mess with media resonance, although he does not regret trying to help to the people.

She wears several bracelets on her wrist.

another that his friend Luis Figo gave him;

one more from the singer Manuel Carrasco and the last one, a gift from the daughter of Florentino Pérez.

The triumph of Juanma Moreno

in Andalusia seems to him deserved for a job well done, but for

people are more important than political parties.

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