• Debate Olona warns the PP that if he needs "a vote" he will demand the vice presidency

  • Santiago Abascal meeting: "Vox's puncture is going to become a lunge to the ball"

  • Chronicle Macarena the 'absent' from Salobreña

"Homeland, land, family, freedom and security."

That is the cry that the Vox candidate for the Board, Macarena Olona, ​​launched this Wednesday at the rally she held in Lucena (Córdoba).

"Do not resign yourselves, do not settle," he also asked them in a speech in which there were no shortage of direct allusions

to immigrants

, in particular to unaccompanied foreign minors, the

ores

, of whom he criticized that they be given "preferential right " to a house "while your children and your grandchildren have to leave".

The Lucena rally became an exaltation of the

most radical principles

of Vox, with a very ideological message and without specific proposals or specifically Andalusian winks.

But the Lucena rally was not an exception, quite the opposite.

Vox's electoral campaign in Andalusia has followed this

ideological model

, without a program beyond the commonplaces of the formation's discourse and monopolized by national leaders, the first of them being Santiago Abascal himself, who is omnipresent in the electoral caravan of Vox, with a leading role superior to that of the candidate for the Presidency of the Andalusian Government.

Abascal was in Lucena on Wednesday, the same as this Thursday he shared a poster in Algeciras (Cádiz) and the same as on Tuesday in El Ejido (Almería).

The national leader of Vox has assumed

the greatest weight

in the campaign and has multiplied his presence in the community, especially since the first debate was held on television, in which Olona did not come out too well.

That debate was, in fact, a

turning point

for Vox.

To the extent that the candidate's agenda, at first, became empty in the following days and since then Abascal has not left her alone in any act.

Moreover, they have been joined, together or in parallel acts, by very prominent national leaders, such as

Iván Espinosa, Jorge Buxadé or Javier Ortega-Smith, all of them from the hard core of Abascal

.

Meanwhile, those who, until the elections were called, were the referents of Vox in Andalusia have been

sidelined

and have practically disappeared from the campaign, starting with the parliamentary spokesman,

Manuel Gavira

, despite the fact that he is the head of the list of his party in the province of Cadiz.

To understand it, it is enough to compare the tone of this campaign with the one that Gavira himself has maintained, and those who preceded him in office, in the three and a half years that this regional legislature has lasted.

The Vox that has been seen in the Andalusian Parliament at this time has not renounced its ideological burden, but has maintained a

dialogue position

that has allowed, for example, the approval of three budgets, in addition to other agreements with the government partners of the PP and Ciudadanos and, unlike what is heard now, it has left a gap for purely Andalusian issues.

The campaign designed and led by Abascal is, therefore, something similar to an

amendment to the entire

role that the leaders of Vox in the region have played and a full-fledged reset of the party itself.

In the three and a half years that the regional legislature has lasted, Vox has had

three different spokespersons

at the Hospital de las Cinco Llagas, seat of the Andalusian Parliament.

The first was the candidate with which the party ran in the 2018 elections, Judge

Francisco Serrano

, who was soon relegated and then outside the party itself and Parliament after several controversies on account of his statements about the case. of La Manada or his imputation for subsidy fraud in the pellet manufacturing company he had.

Serrano was replaced by the deputy for Córdoba ,

Alejandro Hernández

, who did not last long either.

In May of last year, Abascal decided to bet on Manuel Gavira to try to set

his own profile

in the face of elections that were already in sight.

There was talk of Gavira as one of the options to lead the candidacy for the Board, but finally Macarena Olona, ​​a member of the team closest to Abascal and an extension of the national leadership, was chosen to take the reins of the party in Andalusia.

The discourse and the messages have been transformed since this last relay.

Avoid exposure to Olona

Vox has withdrawn in on itself in this campaign as far as communication is concerned and has broken almost all the bridges with the main media.

Avoiding

exposure of Olona

in circumstances in which the message cannot be controlled has been the maxim of the campaign team led by Jacobo Robatto and Álvaro Zancajo.

In the two weeks of the campaign, the interviews of the candidate have been counted and always to very related media, and the videos and audios that her collaborators have distributed are always

carefully edited

.

The staging is always planned, so much so that videos have been made public that were

a montage

.

Like the one that starred a supposed PP militant dissatisfied with that party who met, by chance Vox said, with Olona in a street market in Dos Hermanas (Seville) and tore his card in front of the candidate.

As

El Español

published , that conversion was

an act

and the supposedly critical member of the PP had been collaborating with Vox since 2019 and is, in fact, a militant.

What remains to be seen is the result that this radical turn gives Vox at the polls next Sunday.

The surveys that have been released in recent weeks reveal that the

effectiveness

of this strategy is, to say the least, uncertain.

In fact,

polls

like the one from the CIS certify the

puncture

of

the Olona effect

in Vox's electoral expectations, which would have barely increased them, when what Abascal expected was that they would shoot up with his candidate.

Last Monday's flash poll indicated that Vox would lose 29.4% of its electorate compared to the 2018 elections, although it will add votes from the PP and probably improve its final result.

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