Under the directives of Ahmed bin Mohammed..

The "#DubaiDestinations" campaign continues to introduce Dubai's potential as the best city to live and visit

 Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the "#DubaiDestinations" campaign was launched, which aims to introduce the many activities and events on Dubai's agenda throughout the summer months, specifically during the school vacation, which contributes to making families vacation Which decided to spend the summer vacation in Dubai, whether from inside or outside the country, a fun and useful time, as the campaign includes the issuance of many innovative guides, explanatory messages and other means that help them discover what Dubai offers from options that suit all family members and from all groups age.

A group of government, semi-governmental and private departments and institutions are participating in the "#DubaiDestinations" campaign, including: the Department of Economy and Tourism in Dubai, Dubai Municipality, Roads and Transport Authority, Dubai Culture and Arts Authority, Dubai Sports Council, Dubai Ladies Club, and also participates in the campaign. Emaar, Dubai Holding, Nakheel Properties, Majid Al Futtaim Corporation, and Merix Investment Group.

The best city to live and visit.

His Excellency Mona Ghanem Al Marri, Vice President and Managing Director of the Dubai Media Council, expressed her thanks to all the participating parties within the #DestinationDubai, noting the services they provide that increase Dubai’s attractiveness and make it among the most preferred cities in the world to spend distinguished times, stressing that the campaign comes in implementation of the vision and directives of the owner His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, in making Dubai the best city to live, work and visit in the world.

Her Excellency added that the campaign contributes to confirming Dubai's position as a major center for activities and events in the region and a preferred destination for vacations. The focus will be on the most attractive destinations for families during the summer period, coinciding with the school holiday season, in addition to promoting the events and activities hosted and organized by Dubai in the summer months. Which enjoys a remarkable turnout, both by citizens and residents, as well as visitors from outside the country due to its uniqueness and global quality.

Her Excellency Mona Al Marri affirmed her appreciation for the fruitful cooperation of government, semi-governmental and private institutions with the initiatives aimed at consolidating Dubai World’s position among the most preferred holiday destinations thanks to its comfortable atmosphere, high-quality services, and the wide variety of options that families can choose among them to choose what suits them. Dubai is keen to offer a wide range of options to suit everyone.

Domestic tourism.

For his part, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, praised the positive impact of the #DubaiDestinations campaign, which appeared with its launch for the first time last December, noting its contribution to stimulating domestic tourism and shedding light on destinations that characterize the emirate and confirm its attractiveness to visitors from within the country, as well as from outside.

Kazim said: The campaign contributes to the promotion of domestic tourism and raises awareness of the emirate's features and its family attractions. There is no doubt that #DubaiDestinations is integrated with the Foundation's efforts to expand the definition of the various attractions in the emirate during the summer.

Dubai is a major destination in the region, especially for families, which provides them with a wide range of entertainment options with its qualitative investment in a tourism and service infrastructure that is considered one of the best in the world.

#DubaiDestinations will shed light on the great diversity of activities and events that Dubai places within the reach of all family members, ranging from opportunities to practice various water sports on Dubai's open beaches to the possibility of enjoying the experience of snowboarding and the coolness of international ski resorts during the summer in Dubai in Covered halls, for families and families to spend unforgettable times during their holidays in Dubai.

The campaign also sheds light on many activities that suit sports and adventure lovers, as Dubai offers various opportunities, including places to practice diving and windsurfing, while beach destinations, water parks, hotels and beaches in various regions of Dubai compete to provide the best services for its visitors to leave it with special memories of the best Life experiences in the world.

Comprehensive content.

Shaima Al Suwaidi, Director of Brand Dubai, explained that the "#DubaiDestinations" campaign continues throughout the year to promote the activities and events hosted by the city, while the campaign will focus in the coming weeks on summer destinations. In addition to employing social media platforms to introduce these destinations and disseminate their information, in cooperation with a large number of influencers and content makers, as communication platforms represent the value of disseminating information on a large scale among families and friends inside and outside the country, as well as Brand Dubai’s participation in Many other promotional activities within the framework of the campaign to ensure its wide spread.

Brand Dubai, the creative arm of the Dubai Government Media Office, will provide, through #Destination_Dubai, all the information that contributes to making the best use of the summer vacation to enjoy Dubai's diverse options for all ages.

The power of digital diffusion.

The campaign employs many digital means that ensure the spread of its message as widely as possible, as it varies to include a number of innovative guides in Arabic and English, and specially designed content, including advertising clips and creative videos, to ensure that information reaches the largest possible scale, and also ensures its global spread. .

The campaign will provide a large amount of information about the different activities that can be enjoyed in Dubai during the summer, of which the sea, beach and swimming pools usually have the largest share, while the campaign will include information about open beaches and places to practice various water sports as well as points from which yachts can be rented and excursion boats, and the campaign will also provide tips on hotels where various beach activities are available, as well as introducing summer camps for children.

As Dubai seeks to position itself as the capital of food tourism, the campaign will highlight the many food options that offer delicious dishes that beach-goers can enjoy through the distinguished restaurant chains spread along the beach areas in Dubai, especially the restaurants that are members of "Proud of Dubai". One of the "Brand Dubai" initiatives aimed at supporting entrepreneurs and companies based in the emirate.

#DubaiDestinations will also focus on providing tips for the various activities that the family can do during the weekend, and what you can attend and participate in from various activities.

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