• Ledger, leader in the security of cryptoassets and partner of the 20 Mint project, has a front row seat to see the ongoing change in digital uses.

  • Its vice-president in charge of NFTs and the metaverse believes that decentralized services will attract more and more creators

  • It is this adoption by artists that will make the general public switch to new platforms.

His “Ledgerdary” bracelet and the Nano S Plus, the firm's star product, which he wears as a necklace, attest to this.

Sébastien Badault didn't take long to settle into his new home.

The former CEO of Alibaba France became a few months ago the vice-president of Ledger, a French unicorn specializing in the protection of cryptoassets.

With an ambitious mission: to place NFTs and the metaverse at the heart of the company's development.

The metaverse is not yet massively adopted.

Why attach so much importance to it today?

Ledger has an important role to play in expanding the community of Web 3 users in general.

This enlargement will be gradual.

What will bring people to these services will probably be video games.

What will keep them will be the creators.

You will have to go to these 3 Web platforms to communicate with them.

And what will ultimately make the difference will be the change in economic models, whether in culture, the media, mass distribution, etc.

It is, in my opinion, the creators who will lead the movement.

When they pivot, users will follow.

Why would they leave the platforms like Youtube, Instagram or Tiktok that allowed them to get their audience?

Mainly because the way the economic models have been developed in Web 2.0 are not virtuous.

Today, creators are at the mercy of these platforms.

Overnight, they can fire them, halve the redistributed income.

All content creators, all of us who post, share, we earn nothing in exchange for what we produce.

There is a real inequality at the base of these models.

Would Web 3 be the end of these digital giants?

I don't think there will be a disappearance of Web 2 in favor of Web 3. Creating your community, currently, mainly involves platforms like Twitter or Instagram.

But I am convinced that there will be a shift from one model to another.

Decentralization will first take place at the level of content creators.

It will then be in the way audiences are rewarded.

By rewarding via tokens those who talk about us, engage around our art, we create a virtuous circle and a sounding board that eventually makes it possible to do without Web 2 platforms.

And what will you do in all of this?

When this change has taken place, everyone will own more and more media in their own right (music, films, sports-related objects, etc.).

The need to secure them will be paramount.

Ledger was created by people who wanted to protect their bitcoins and then their other cryptocurrencies.

Today, we secure 20% of the world's cryptocurrencies, but when we look at certain NFT collections, the percentage of tokens deposited on our products is much higher.

There are two ways to understand this difference.

The positive way is to say that people have a relationship with their NFTs that is emotional, because they like the artist behind it, for example, or social because the possession of such and such NFT gives them access to community that is around.

And the negative way?

Let's say that in Web 3 there are a lot of hacks, phishing, scams, and particularly on NFTs, hence the need for even stronger security.

In the metaverse, we will have virtual clothes, tokens that prove that we have attended the Roland-Garros final or the Snoop Dogg concert... They do not necessarily have value but they are constitutive of our digital being. .

And protecting that is even more important than protecting your property.

After years of praising access, subscriptions and rentals, property is making a comeback…

The real revolution is indeed that of possession, yes.

This does not mean that the logic of Airbnb or Uber is bad.

But having control over what you do in the digital world is essential.

Until the advent of crypto and Web 3, the only digital item you could own was a domain name.

If I stop my Spotify subscription tomorrow, I lose my history, my playlists, etc.

because everything is centralized and I am in a rental logic.

Tomorrow, we will have a mix between these two logics.

Tomorrow ?

Why not today ?

Many people reject the tech hegemony of the American giants but will not do so until they are offered a Web 3 alternative that is at least as practical.

The big issue is ease of access.

If you have tokens everywhere, digital duplicates of everything you buy, you need a visually pleasing and easy-to-access platform to manage it all.

The first challenge lies with the community of developers who must create these very simple and intuitive interfaces.

The challenge is also huge for companies that will once again have to reinvent themselves...

Look at music, a sector resistant to change.

The only innovations that this industry adopts are intended to make you buy again a product that you already have.

Me, Sgt.

Pepper's, I have it on vinyl, on cd and now I pay for it through Spotify every month.

At the same time, gaming has constantly adopted new models.

Today it is seven times the size of the music industry.

Not because they have seven times more users than music, but because they have been able to innovate in models and find ways to monetize that music has not been able to find.

We have to think about the models of tomorrow: they can really change the world.

We are at the beginning of a fascinating movement.

It's worth making a magazine out of it.

Company

Nearly 10% of French people own cryptocurrencies, according to a study

Six days before the publication of 20 Mint, the magazine is taking shape

  • 20 Minutes

  • NFT

  • Metavers

  • blockchain