What if there were no end - then every beginning would weigh even more heavily.

The pay channel Sky is currently advertising its offer in short and annoying videos in front of YouTube clips by praising films "without end".

In doing so, the broadcaster makes the same mistake as numerous video stores at the turn of the millennium: endless films, it's like promoting short trips into infinity.

Yes, for free.

More problematic is the superlative thinking, which is based on the assumption that the limitless must also bring limitless joy.

That didn't go well in paradise.

With horror one thinks of Sergio Leone's "Play me the song of death", a work that can seem endless even with the end.

We prophesy: ​​After the first three days in the "Man with the Harmonica" loop, you not only long for the end of the film, but also for any existence.

It also becomes problematic in terms of content: There are films that would have been done after five minutes.

For example, if Henry Fonda had killed the son in Leone's western, he would have been spared the trouble.

To the other extreme, to infinity, it gets more complicated – and that doesn’t include the production costs.

Even if, to stay with Leone, one blinds the protagonists and they duel in vain for a solid eight days,

Take "Titanic" from 1997. Victor Garber, as ship designer Thomas Andrews, would suddenly say the optimistic sentence: "The Titanic will not sink." She reaches New York and becomes the unsinkable flagship of the White Star Line.

In World War I, she was converted into a warship and in World War II, under the command of the first female captain Rose DeWitt Bukater (Kate Winslet), sank the Bismarck and the Führerbunker through skillfully executed ramming maneuvers.

Soon to be decommissioned as a warship, the Titanic falls into the hands of Ron L. Hubbard, who, following his disappearance in the late 1970s, uses her as a secret floating base to dream up psychotropic Ponzi schemes.

From the year 2035, Elon Musk will have it expanded into a spaceship for “reasons of nostalgia”, which will be launched on September 10th.

A grimoire hidden by Hubbard aboard the ship lures interdimensional space gods with winged squid faces in the universe's last-ditch attempt to bring this story to an end.

But then Captain Rose DeWitt Bukater, in reality an immortal vampire, takes over the helm of the Titanic again and steers it in a breakneck turn right into the heart of the darkness of Sagittarius A*, the black hole at the center of the Milky Way.

Through fractal dispersion interference created by a mysterious monkey in an ancient space capsule, the ship's reality splits into myriads of "bukatrons" (named after their discoverer) that,

And now imagine that you had to watch this crap in the cinema for the past 25 years because you wanted to do your partner this one favor - popcorn and coke empty and still no end in sight.

That's why we're coming to the same thing now, because not only our minds protect us from newspapers that advertise with endless articles, but also our staffing levels - forever.