The Internet Market Supervision and Service Demonstration Zone is here
Doing live broadcasts to promote the good products in the village; opening an online store and bringing partners to start a business together... China's digital economy is developing rapidly. In 2021, the online retail sales of physical goods will be 10,804.2 billion yuan, an increase of 12%, which has been for many years. Become the world's largest online retail market.
Recently, the State Administration for Market Regulation issued the "Administrative Measures for the Establishment of Demonstration Zones for Online Market Supervision and Services (for Trial Implementation)" (hereinafter referred to as the "Measures") and its supporting evaluation index system, proposing to "build a number of demonstration highlands for online market supervision and service".
How to build a demonstration area?
What "different" services will enterprises in the demonstration zone receive?
What is the significance of this for promoting the healthy development of the platform economy and digital economy?
Why build a demonstration area
"Just today, on June 6, our Haidian District in Beijing completed the application for the creation of the first demonstration zone in the country." Referring to the "Measures" just released by the State Administration for Market Regulation, the person in charge of the Beijing Municipal Administration for Market Regulation could not hide it. Excited, "Haidian District has a cluster of platform companies and an active platform economy. ByteDance, Tencent and other corporate headquarters are here. This is a rare opportunity. We will explore a new model of online market supervision services and create a 'frontier position' for the development of the national digital economy. ."
For most people, the "Internet Market Supervision and Service Demonstration Zone" is a new concept.
What is the demonstration area?
What is the point of creating?
“Online market supervision and service demonstration area refers to a specific area that has been identified by the State Administration for Market Regulation as having a sound network market supervision and service system, perfect mechanism, standardized management, and strong innovation capabilities, and has a demonstration and leading role in the national network market supervision and service. "The relevant person in charge of the State Administration for Market Regulation introduced that as early as March 2020, the establishment of the network market supervision and service demonstration area was included in the first batch of reserved projects for national demonstration activities.
"In order to create a number of demonstration highlands with high standards and high quality, and to lead the standardized and healthy development of the Internet market from point to point, the State Administration for Market Regulation has formulated and issued the "Measures" and its supporting evaluation index system." The person in charge said.
There are 25 articles in the "Measures", which mainly stipulate the substantive requirements and procedural regulations for the establishment, evaluation and identification of the demonstration area, as well as the tasks and management of the demonstration area.
So, under what conditions can you apply for the creation of a demonstration zone?
The first is that the network economy has a good foundation.
Have a complete network economy construction and development plan, have clear support policies and safeguard measures, have a certain network economy industry scale, or the network economy has distinct industrial characteristics and greater development space.
The second is to have a good online market order and business environment, have a sound online market supervision system and mechanism, and be able to provide high-quality, efficient and convenient online market services.
Third, the network market supervision and service innovation capabilities are relatively strong.
"The "Measures" and the indicator system are the 'baton' and 'wind vane' for the establishment of the demonstration zone, and the two support each other and are implemented simultaneously." The aforementioned person in charge said, "The development of network market supervision and the establishment of service demonstration zones is to promote the high level of the network economy. Innovative practices for quality development, stabilizing market expectations, and stimulating development vitality."
"During the '13th Five-Year Plan' period, the average annual growth rate of China's digital economy exceeded 16.6%, and it has taken the lead in the world." Zhang Guoshan, dean of the School of Urban Economics and Public Administration, Capital University of Economics and Business, told reporters that the online market is the digital economy. It is of great significance for promoting the high-quality development of China's economy.
"The establishment of a demonstration zone can become an important driver for improving the modernization of network market governance capabilities and governance levels, which not only serves the overall high-quality development of the network economy, but also meets the actual needs of local development of the network economy."
three-level indicators to evaluate
What determines the quality of the demonstration area?
A relevant person in charge of the State Administration for Market Regulation told reporters that a complete set of detailed evaluation index systems have been established.
This evaluation index system includes 5 first-level indicators, 10 second-level indicators, and 41 third-level indicators.
Among them, the five first-level indicators are "promoting development" (20 points), "regulating supervision" (25 points), "optimizing services" (20 points), "exploration and innovation" (20 points), "comprehensive guarantee" ( 15 points).
The third-level indicators include a large number of detailed indicator data, such as: the year-on-year growth rate of online retail sales, the proportion of online transaction operators in the market, the year-on-year growth rate of express delivery business, the employment contribution of the Internet market, the strict investigation and punishment of Internet-related illegal cases, the promotion of Different scores are designed for the level of public service to stimulate the entrepreneurial and innovative vitality of network operators.
At the same time, specific scoring standards are stipulated. Taking "year-on-year growth rate of online retail sales" as an example, if the year-on-year growth rate of online retail sales in the founding area in the past two years exceeds the year-on-year growth rate of online retail sales in the country, 1 point will be awarded for more than one year.
Qualified assessment requires a total score of more than 85 points, and the scoring rate of each first-level indicator exceeds 75%.
"In the design of indicators, we use a combination of qualitative indicators and quantitative indicators. Quantitative indicators are mainly used to evaluate the work related to 'promoting development', and qualitative indicators are mainly used to evaluate whether relevant work has been carried out and whether relevant systems and mechanisms have been established and improved." The responsible person People say.
What are the considerations behind the design of these indicators?
Standardize regulation.
Wei Ying, deputy director of the Big Data Development Department of the State Information Center, analyzed to reporters that in terms of improving supervision methods, the evaluation index system requires focusing on the progress of important supervision methods such as smart supervision, credit supervision, and pre-event, in-process and post-event supervision; in terms of standardizing law enforcement , to assess the supervision and law enforcement in important areas, to ensure that the law enforcement process is rapid, accurate, standardized, and effective, and to safeguard the fundamental interests of online market operators and consumers.
Highlight innovation, and speed up the establishment and improvement of a new network supervision mechanism.
Wei Ying said that the network market is a new field with new kinetic energy, new business forms and new models emerging one after another, and the traditional supervision methods can no longer meet its development requirements. Methods, new means, and new ideas have explored a new way suitable for online market supervision, and the indicator system reflects this direction.
Based on services, create a good ecological environment for the online market.
The evaluation index system requires that the online market services of the creators be assessed from the supply side and the consumer side respectively.
In terms of serving network operators, evaluations will be carried out on optimizing processes, simplifying links, promoting high-quality development, stimulating innovation vitality, and enhancing digital competitiveness.
"Focus on evaluating product quality, consumer rights protection, complaint channels, and diversified dispute resolution capabilities, which will further protect consumer safety and allow the public to buy with confidence." Wei Ying said.
"The evaluation index system is a pioneering index system to guide China's online market supervision and service demonstration work." Wei Ying said, this not only provides an evaluation basis for the establishment of demonstration zones, but also will play a role in the sustainable and healthy development of China's e-commerce industry. leading role.
Innovation Supervision and Services
What impact will the creation of demonstration zones bring to Internet companies?
Recently, the Fuzhou Municipal Market Supervision Bureau signed a memorandum of understanding with Meituan and Ele.me to regulate the development of social co-governance in the online market.
The relevant person in charge of Ele.me told reporters that the content of this memorandum of cooperation covers data sharing, consumer rights protection, crackdown on illegal activities, classified supervision, industry development, etc., including innovative applications of smart supervision, promotion of electronic licenses and related information verification. There are also innovative measures in mechanism.
"The platform will carry out regular spot checks, monitoring, and inspections of online catering service providers, and jointly urge online celebrity restaurants that fail to meet the standards to conduct demonstrations within a time limit." The person in charge said, "In terms of the protection of riders' rights and interests, the platform will also Continuously improve performance appraisal, order distribution and other mechanisms, establish effective risk prevention and control, conflict handling and early warning reporting mechanisms, and effectively safeguard the rights and interests of food delivery workers." From the perspective of enterprises, industry competition is accelerating to a positive competition for high-quality supply.
The establishment of the network market supervision and service demonstration area will help accelerate the transformation and development of the platform, which is of great significance for improving the supervision system and stimulating the vitality of the platform.
The construction of demonstration zones is also beneficial to consumers.
Recently, the "Hundred E-commerce Platforms Lighting Up" action is advancing.
The regulatory authorities guide the platform and merchants to "illuminate, illuminate, and illuminate the rules" to solve the problem of unclear platform information and rules.
Many consumers have noticed that major platforms continue to publicize the business license information or its link logo in a prominent position on the homepage, and truthfully publicize the administrative licensing, registration and filing, review and approval, certification, inspection and testing related to the business.
"The platform is connected to tens of millions of small, medium and micro market entities, and the other end is connected to hundreds of millions of consumers and new employment forms of laborers." The relevant person in charge of the State Administration for Market Regulation said, "The stable and healthy development of the platform economy is conducive to promoting high-quality economic development. It is of great significance to develop and meet the needs of consumers.”
At present, there are already some places to try first, and to explore their own experience in creating demonstration areas.
"The characteristics of the new economy are 'new', and the methods of supervision and services must also be 'new'." said the relevant person in charge of the Ningbo Municipal Market Supervision Bureau, "Ningbo will strengthen the research on the development laws of the new platform economy and actively explore adaptation. The supervision and service model with the characteristics of the new business form of the platform economy, strive to complete the first batch of creation and acceptance."
"With a series of implementation actions, it is believed that a group of sub-provincial cities, prefecture-level cities and municipalities directly under the Central Government will apply to become demonstration areas in the future." Zhang Guoshan said, "This is of great significance for better promoting the healthy development of China's Internet economy. "