China News Agency, Zhengzhou, June 3rd, title: Taiqing started a business with "beauty" in Henan: all good things will come as promised

  China News Agency reporter Li Guigang Li Chaoqing

  Walking into the "V. Yue Fashion Space" located in Zhengzhou, Henan, an oil painting consisting of half a bouquet of roses and a large blue is particularly eye-catching.

  This fashion space, co-founded by Taiwanese young Chen Yijun and friends, is mainly engaged in private clothing customization. From design, decoration to display, many aesthetic concepts are integrated.

  "Half a bouquet of roses represents an independent and blooming state of life, and the vast blue represents endless tolerance and freedom." Chen Yijun explained that it is the nature of women to love beauty. The meaning of this painting is to hope that the female friends they have served will be happy. , showing the beauty of self-confidence.

  Before founding this company, Chen Yijun was mainly engaged in advertising and marketing.

In 2014, Chen Yijun, who worked for a listed real estate company in Taiwan, was sent to Henan to expand the market.

  At that time, the real estate market in Henan was on the rise. Chen Yijun and local partners co-founded a real estate marketing company and introduced some life aesthetic concepts into it. It was an instant hit, and the company's business scope gradually expanded to many cities in Henan, including Zhengzhou and Pingdingshan. It has a headquarters and a branch in Xuchang, with over 100 employees.

  "One piece of Henan history, half of Chinese history. A random county used to be an (ancient) country, so I was actually quite surprised when I came here." When he first arrived, Chen Yijun was immediately attracted by the thick Central Plains culture.

After working for a few years, Chen Yijun gradually integrated into the customs of the Central Plains, and many creative inspirations also came from this.

  "Henan is my second hometown, and I have feelings for it." With the in-depth understanding, Chen Yijun has the idea of ​​taking root and developing here.

As a result, she and her friends established "V. Yue Fashion Space" to test the customization of private clothing, hoping to further integrate her aesthetic concept into public life.

  From real estate marketing to personal clothing customization, Chen Yijun has integrated "beauty" into it.

In this regard, she explained, "The two seem to be cross-industry, but the promotion ideas and overall positioning are actually the same."

  In Chen Yijun's view, many popular clothing brands nowadays also extract the essence from traditional culture to make them more fashionable, which is a manifestation of cultural confidence.

  Along the way, Chen Yijun's aesthetic concept has gradually been recognized by friends around the company. The walls of the company are covered with thank-you cards written by customers, one of which reads "Everything good will come as promised".

  Talking about the future, Chen Yijun took the popular "camping economy" this year as an example, "Everyone chooses to go camping, I believe it is not a matter of money, but a way to pursue a better life." In her opinion, people are now interested in beauty and a better life. The pursuit is not limited, which means that the market prospects and development opportunities are very broad.

Chen Yijun also hopes that more Taiwanese young people can understand the development of the mainland and choose to work or start a business in the mainland to realize their value.

(Finish)