From now on, Turkey is no longer called "Turkey" by the United Nations, but officially "Türkiye", as the country has been called in Turkish since its independence in 1923.

With the change, the UN complied with a request from the government of President Recep Tayyip Erdogan, which had long had enough of the English translation of the country's name, which also means "turkey".

The change is part of Erdogan's initiative to "increase the brand value of our country," said Turkish Foreign Minister Mevlut Cavusoglu on Twitter on Tuesday.

The president himself is probably also concerned with increasing his popularity ratings in the country, after all, a new president will be elected in Turkey next year and the centenary of the republic will be celebrated.

As early as last December, Erdogan ordered that from now on Turkish export products should say "Made in Türkiye" and no longer "Made in Turkey".

He argued that this designation best expresses the culture, civilization and values ​​of the Turkish nation.

Turkish ministries also started using Türkiye in official documents.

In an effort to mainstream the name internationally and in English usage, the government released a promotional video showing tourists from around the world saying "Hello Türkiye" at famous travel destinations.

UN spokesman Stéphane Dujarric said the change was implemented on Wednesday, immediately after receiving the request from Ankara.

It is not uncommon to receive such requests.