Madness at the inauguration of the first Shein pop-up in Madrid: police deployment, complaint forms and outrage

• Plans This is the Shein pop-up, the brand that makes Zara tremble

Since 10 in the morning dozens of people have crowded into number three Sandoval Street, the location of

At 19 in the afternoon, the illusion has turned into indignation: "It can't be, I've been here all day waiting," says María, at the door, waiting for her complaint form because she had been queuing to enter since 12 the morning.

As Maria is the rest.

Several people, stationed to the left of this establishment, think that it is a joke in bad taste.

," says Ana. Meanwhile, on the other side of the door, dozens of other people were waiting with a piece of paper in their hands.

"It's a page torn from the notebook with a badly placed stamp that they distributed this morning to enter," says Elena, who also says that "it's useless."

It's her case.

Elena has gone to the queue at 10 in the morning, she has been given "the ticket with the stamp" and at 2 pm she has gone to eat.

When she returned, the ticket no longer worked: "They told me that it didn't matter anymore, because I had left."

That is why they

, to which all consumers are entitled.

In his case, the reason is "the disorganization, the wait, that they have not foreseen this disaster," they say.

The Asian

firm is a giant on the web, but in reality "it's chaos," you hear when they talk to each other.

Meanwhile, one of the employees explains to a group that wants to join the queue that he will no longer be able to enter until tomorrow at 10 in the morning.

The footprint that Shein leaves on Sandoval Street seems to have legal consequences.

At the entrance, where the intervention of the Municipal Police has been needed, it was heard that

For their part, Shein's communication staff expresses that "you cannot make any kind of statement" to the media.

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