In recent years, the online audio-visual industry has developed vigorously, and watching online dramas has become an important way of leisure and entertainment for people.
From tomorrow, the State Administration of Radio and Television will officially issue administrative licenses for online dramas, which also means that online dramas and online movies officially have their own "web labels".
At present, some online dramas that have been broadcast online have added the title of "Internet Drama Distribution License" before the main film.
This piece is based on the words "Internet audio-visual" as the main image, with vermilion as the background color, and is 5 seconds long. It is placed at the beginning of the program title.
The newly added online drama distribution licenses are divided into online drama distribution licenses and online movie distribution licenses, and the issuing authority is the State Administration of Radio and Television.
The notice issued recently clearly stipulates that when domestic key online dramas, including online dramas, online micro-dramas, online movies, and online cartoons, are broadcast online, a unified logo should be used, and the distribution license number should be fixed to the program. Prominent display of the title.
From filing to "web label", the online film and television industry has leapfrogged and upgraded
Friends who often watch movies know that there will be a green-bottomed dragon logo on the title of the movie played in the movie theater, which is called the "dragon logo" in the industry.
Getting the "Dragon Logo" means that the film has a license to enter the market.
The online drama distribution license is also known in the industry as the "web label" of online dramas and online movies.
Before the "web label", online dramas implemented a filing registration system. From filing to "web label", it also means that the review of domestic online dramas has been included in the administrative licensing matters, and the online and offline standards are the same.
Li Jingsheng, vice-chairman of the China Federation of Radio and Television Social Organizations: The online platform did have some negligence in management in the early stage of program production, or in the initial stage of creation and development, there was no uniform standard for quality requirements, especially in the past on various platforms. Under the mode of self-examination and self-broadcasting, some rough works can also be broadcast on online platforms.
Since 2019, online movies and online dramas have basically achieved unified review standards.
Before the program officially meets the audience, it needs to go through filing and publicity. After obtaining the relevant filing number, it can be broadcast and promoted on the website of each audio-visual program and the homepage of the client.
In January 2022, the review of domestic online dramas was officially included in the management of administrative licensing matters.
Today, the launch of the "Internet Drama Distribution License" means that the era of more standardized and stricter licenses has come.
Li Jingsheng, vice-chairman of the China Federation of Radio and Television Social Organizations: The launch of this distribution license system enables online platforms to better play the role of cultural fronts.
"Web Logo" Incentives Intensive Cultivation of Online Drama Creation
Industry insiders and experts believe that the emergence of the "Internet Drama Distribution License", also known as the "web label", will encourage the industry to continue to strengthen the creation of high-quality products.
The standards for online and offline works will also be further unified.
Li Jingsheng, vice president of the China Federation of Radio and Television Social Organizations: After the implementation of the distribution license system, the main change is that only with this license can it be broadcast.
This can make its content healthier and its quality more guaranteed. This system is introduced to prevent online platforms from becoming a place for the free circulation of unqualified cultural products.
We are responsible to our users and to the broad audience of our platform.
Industry insiders also believe that the "web label" is conducive to the advancement of online film and television works towards the direction of quality.
It will also help online dramas gain a broader space for development.
Zhang Lina, editor-in-chief of an online audio-visual platform: I believe that more professional institutions will be absorbed, and more outstanding talents will be attracted to join the creation of online audio-visual cultural works.
With the identity of "Netmark", we can also be more confident and confident when "going out", and the protection of rights and interests in all aspects will be more guaranteed.
The "Internet Standard" sets the entry threshold for the industry, which will accelerate the creation of online film and television into the stage of intensive cultivation.
Li Jingsheng, Vice President of China Federation of Radio and Television Social Organizations: Through this system, online platform program producers can better have a stronger awareness of high-quality production, a stronger sense of social responsibility, and a stronger sense of cultural mission. Cyberspace has a better ecology and a stronger cultural atmosphere.