• In Rennes, a first sticker magnet has just been installed in Place de Bretagne.

  • Imagined within the framework of the participatory budget, this sticker board was financed with the agreement of the municipality.

  • Its “inventors” hope that this branch of street art will gain visibility and credibility, with the desire to regularly collect stickers.

In fact, it is only an old panel formerly dedicated to free display that had been reformed.

In recent days, this metal plate planted on two poles may have turned into a world first.

In any case, that is what its “inventor” thinks.

President of the Dimension Cult association, was Yannick behind the birth of the world's first "sticker magnet"?

Not impossible.

Since the beginning of May, his panel has been installed between the planters and the terrace of a café in Place de Bretagne, in Rennes.

Inaugurated on Monday, the famous magnet is the equivalent of an authorized graffiti wall.

Here, sticker gluers can come and pose freely.

They are usually found on the traffic lights, the gutters or the toilets of rock bars in Rennes.

Whether they are promoting a punk band, an association of football supporters or denouncing police violence, the stickers are displayed all over town.

In the Breton capital, this fashion from street art now has its HQ on a 2 meter wide panel.

“The sticker is a confidential practice of street art but which is not very visible or very recognized.

The fact of having a support validated by the city, that legitimizes it.

It makes the practice more visible than on a gutter,” explains its inventor.

Each "artist" wishing to stick his sticker can now do so, including covering a previous one.

And as soon as the plexiglass panel is full, the Dimension Cult association will remove it to collect the messages left.

“We can then have a good idea of ​​what will have happened in Rennes during this period.

The stickers illustrate the evolution of our society, the social conflicts, they are a marker of time, a space of freedom”, continues Yannick.

His association got the ball rolling by sticking a few dozen stickers from the “No hate family” (literally the family without hate) which brings together hundreds of artists from all over the world around positive messages.

"It's very accessible art"

If the Breton capital saw the birth of this sticker magnet project, it is also because it is home to a crazy gluer.

The one who calls himself MéMé has produced thousands of stickers that he likes to send all over the world.

Diverting the logos of well-known brands to write MéMé on them, the artist is one of the people who made this wall a reality.

A passion started almost ten years ago to pay tribute to his grandmother who had never moved in her life and whom he now takes on a journey through his stickers.

Urban art or vandalism?

“For me, it's very accessible art.

Because it's easy to do and it's in plain sight.

Since I've been sticking them on, I've never had a negative comment that made me think it was vandalism,” says MéMé.

Our file on street art

The Dimension Cult association now hopes that the famous magnet will attract the curious.

And that other panels of this kind will emerge in the other districts of Rennes, but also everywhere in France.

Contacts have already been made with sticker enthusiasts in Marseille, Bordeaux and even Le Mans.

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