High pressure in flower shops during Mother's Day

- It is one of the holidays of the year in our industry and there is absolutely a lot to do, says florist Elin Ekecrantz.

Bouquets with bright summer flowers are the most common purchase made during the holiday season.

- We sell a lot of hydrangeas that are so beautiful in the summer, says Elin Ekecrantz

In addition to more visits to the store, the number of flower vendors is also increasing significantly.

Many do not live in the same city as their mother, but still want to give flowers as a gift.

To keep up with everything, Elin's Ekecrantz store has deployed extra staff throughout the weekend.

- We are prepared, you know every year how it is.

It will be full roll.