The work of McDonald's restaurants will be launched under a new brand with a familiar menu and service standards.

This follows from the slide to the speech of Moscow Mayor Sergei Sobyanin at the superfinal of the Leaders of Russia competition for managers.

"McDonald's.

The network of affordable restaurants will continue to operate and develop.

With the support of the Moscow government, the new Russian owner will retain the existing network of fast food outlets, the workforce, the usual menu, and service standards, ”TASS quotes the text of the slide.

At the same time, during his speech, Sergei Sobyanin drew attention to the fact that the work of McDonald's in the country, even before his departure, was based on Russian raw materials.

“It turned out that 95% of all products, or even 98%, are Russian products, Russian technologies.

Our chickens, our cutlets, our bread, our tomatoes and cucumbers, and you just need to fold it all up, pack it up and sell it right.

We worked with this group for a long time, but we made the right decision, sold the franchise, and the restaurants, I’m sure, will start working again, but under the Russian brand,” the mayor of the capital explained.

Georgy Ostapkovich, Director of the Center for Business Research at the Institute for Statistical Research and Economics of Knowledge at the Higher School of Economics, supported Sobyanin's position, who said that McDonald's could successfully resume work under the Russian brand.

“McDonald's worked specifically on the Russian market and used 95% of Russian products, that is, Russian agricultural organizations.

Not only did about 60 thousand people work in McDonald's itself, plus more than 100 thousand from various agricultural organizations supplied products to McDonald's.

These 5% of American products - this applies to sauces, seasonings ... In fact, McDonald's is localized in the Russian market, and there will be no problems with the menu, with the replacement of goods, ”he said in a conversation with RT.

American network closure

On May 16, the American fast food restaurant chain McDonald's announced its withdrawal from the Russian market after more than 30 years of operation.

It was indicated that the corporation intends to sell the entire portfolio of restaurants to a local buyer, who will be prohibited from using the name, logo, brands and menus of McDonald's.

Go to gallery page

On May 19, it became known that Russian businessman Alexander Govor would become the new owner of the network.

His company GiD already operates 25 restaurants in Siberia, RBC reported.

“After announcing its exit from the Russian market and the beginning of the process of selling its Russian business, McDonald's Corporation announced the conclusion of a sale and purchase agreement with the current licensee Alexander Govor.

Under this agreement, Mr. Govor will acquire the entire portfolio of McDonald's restaurants and will operate restaurants under the new brand," the press release said.

According to the terms of the agreement, "it is envisaged that the employment of employees will be maintained for a period of at least two years on equivalent terms."

“Existing obligations to suppliers, landlords and utilities” will also be fulfilled.

The deal is expected to close "in the coming weeks."

In turn, the head of the Federal Service for Intellectual Property (Rospatent), Yuri Zubov, in a conversation with RIA Novosti, emphasized that McDonald's could transfer trademarks to its successor: "It is worth waiting for the decision of the parties."

He also recalled that McDonald's has a series of registered trademarks of the same name in Russia.

“Their use is protected by law; Rospatent has not received any applications to revoke the registration of these trademarks.

Unfortunately, parasitic marketing is now observed in the country, when companies, in order to attract attention, apply for registration of brands of foreign companies that have left the Russian market,” the head of Rospatent stated.

The new owner of McDonald's assets in the Russian Federation will receive "all the necessary assistance in setting up work," Denis Manturov, head of the Ministry of Industry and Trade, assured.

“It is important that as a result of the agreements reached, the work of a large network of catering establishments will continue, and jobs will be preserved with a guarantee that the new owner will comply with the obligations previously assumed to employees,” he said in a statement.