• The top of rue Sainte-Catherine tops a list of the most attractive pedestrian areas, published on Thursday.

  • The Bordeaux shopping street studied concentrates high-end shops that attract visitors well beyond the metropolis and tourists.

  • The level of attendance is returning to a level before the health crisis, and is even established a little above, in this high commercial sector of Bordeaux.

In front of rue Alsace-Lorraine in Toulouse and rue Cordeliers in Lyon, rue Sainte-Catherine in Bordeaux tops a list published on Thursday by Mytraffic, which specializes in the analysis of pedestrian flows, and the Institute for Advanced Studies metropolises.

The study focused more specifically on the top of Bordeaux's shopping street, the longest in Europe, which brings together major international brands.

The studied area represents 45,200 m2.

The study focused on pedestrian traffic in 80 shopping districts in 21 French cities (excluding Paris).

In Bordeaux, in this chic shopping area, nearly 1.3 million average monthly passages were recorded in 2021. And a density of 278,000 passages per hectare and per month was recorded, compared to 214,000 in Toulouse, for example.

An extended catchment area

The stated objective of the study is “to identify and share the good practices which have enabled certain places to continue to attract visitors during the year 2021, after two years of repeated confinement”.

According to the study, the secrets of the Bordeaux recipe lie in particular in the hyperdensity (230 shops over 1.2 km) and in the power of attractiveness of this commercial sector, well beyond the borders of the metropolis.

The latest study on pedestrian traffic in the city center of Bordeaux, conducted by Mytraffic on behalf of the CCI and the Metropolis, assesses 39% the number of visitors from outside the metropolis.

Our Bordeaux file

According to this same study, as of April 2022, pedestrian traffic even reached higher traffic than March 2019, before the health crisis, with an increase of 4%.

Around 11.2 million pedestrian crossings were recorded in the center in April 2022. “The figures are good, we returned to pre-crisis levels, even above at the end of last year with a return of tourists and a restart of the hotel industry, confirms Sandrine Jacotot, trade and crafts assistant in Bordeaux.

However, I am very attentive to the support that it is necessary to provide to traders”.

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  • Bordeaux

  • Aquitaine

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  • Pedestrians

  • Attendance