Florin Hossu, edited by Yanis Darras 10:36 a.m., May 19, 2022, modified at 10:39 a.m., May 19, 2022
The mobile giant Free arrives in the West Indies.
More than 10 years after slashing prices in France, the operator intends to win the bet in the Caribbean and Guyana.
To conquer West Indian consumers, the brand always relies on its main asset: a price that defies all competition.
After having conquered the metropolis, the mobile operator Free is launching in the West Indies.
Martiniquans, Guadeloupeans and Guyanese will now be able to take advantage of mobile offers at low prices.
“Paying 60 euros for a phone plan each month is just no longer possible. So yes, I was impatiently awaiting the arrival of Free”, assures Muriel.
With her salary of 1,400 euros per month, she is obliged to closely monitor each item of incompressible expenses.
And it's good to offer an alternative that Free is playing the aggressive offer card, with prices six times cheaper than its competitors.
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And the people of Martinique, also victims of inflation, intend to take advantage of this competition.
"Petrol costs almost €2 a litre. Food is getting more and more expensive. It's going up every month. The prices of plane tickets too. So if at least we can save on the phone, that's already it “, explains Véronique.
Network quality monitored
If some consumers are already convinced, there is no question for others of losing quality.
"Paying 10 euros a month is clearly a good deal. But the network has to be good, we have to be able to pick up everywhere in Martinique, otherwise it's not worth it", underlines Steeve, a father, who still hesitating to take the plunge.
But, in a territory where nearly 30% of the population lives below the poverty line (1,102 euros per month), the arrival of the low-cost operator will change the situation in Fort-de-France for a long time.