The match king gets his own musical in his hometown Kalmar

- I have been an entrepreneur for many years and think we need role models.

In Småland, I found Ingvar Kamprad and also Ivar Kreuger, who was one of the richest men in the world at the time, says Michael Ländin, initiator of the musical.

Hear the initiator Michael Ländin talk about why he so wanted to put on a musical about Ivar Kreuger in Kalmar in the clip.

Thanks to a crowdfunding at the beginning of 2021, the production received funds to realize the idea of ​​"Ivar".

- We sold 500 tickets and above all we were told that there was interest in the musical.

Since then, we have improved the script and brought together actors, director, producer, choreographer and set designer, he says.

The musical premieres in September.