The "Netflix" electronic platform is currently working on a new project that will greatly change its nature. In addition to the large content of series, movies, programs and documentaries, we may soon watch a live broadcast.

Netflix confirmed that it is in the early stages of developing the live broadcast feature for a group of unrecorded shows and stand-up comedy shows that are being prepared since now.

Live broadcast and extraordinary options

Netflix has confirmed that it is in the early stages of development for a range of different unreleased shows and specials.

This means that Netflix will be able to use a feature such as a live show of competition and talent programs, such as the upcoming dance competition show "100 Dances" produced by Studio Lambert.

Likewise, this feature can be used if the platform decides to bring back Netflix Is A Joke.

This live comedy event featured 300 stand-up comedy shows across Los Angeles including celebrity performers Dave Chappelle, Larry David and Pete Davidson.

Many of these shows have been filmed with plans to broadcast about 12 of them on the platform, and in the future the shows will likely be broadcast live, but the possibility of delaying a few seconds may be used when using vulgar and inappropriate words.

Other options for using this feature include "reunion" episodes of series and movies, such as the reality TV series Selling Sunset, which recently aired a special reunion of its creators on the occasion of its fifth season.

Screenshot from the reality TV series "Sunset Sale" recently shown by Netflix (Netflix platform)

The move opens up the possibility that a whole new set of unscripted shows and shows can be ordered to use the new technology, competing with TV networks that often broadcast live specials like American Idol and Dancing with the Stars. ) on ABC.

The platform has already experimented with different release styles for its unscripted works and some social experiments such as "The Circle" and "Love Is Blind", and this move will add more entertaining possibilities to such performances.

The next inescapable question is whether such a move could be implemented to cover sporting events which has been a hot topic of discussion given the recent success of the F1 Drive to Survive series.

There is no timetable yet for the launch of this feature, it is still early days, but there is a group within Netflix that is now working in the initial stages of development.

Netflix lost 200K subscribers in Q1 and expect to lose another 2M in Q2

It's the first time they lost subscribers in over a decade pic.twitter.com/R6Km2JKxJU

— Culture Crave 🍿 (@CultureCrave) April 19, 2022

Netflix and ads

Netflix will not only take from the TV the advantage of live broadcasts, but also ads, which was completely excluded, and a dividing point between direct viewing platforms and television networks.

Last month, Netflix stunned the media industry when it revealed that it will begin offering a low-priced subscription that includes ads, after years of publicly stating that commercials will never run on the streaming platform.

But Netflix faces major commercial challenges. When announcing its first-quarter earnings last month, Netflix said it lost 200,000 subscribers in the first three months of the year, the first time this has happened in a decade, and it is expected to lose another two million subscribers in the coming months. .

Since this announcement, the platform's share price has fallen sharply, wiping out nearly $70 billion from the company's market value.

Netflix co-CEO Reed Hastings told investors that the company would study the possibility of offering an ad-supported platform, and that it would "try to find out in the next year or two".

The company also told employees in a recent note that this lower-priced, ad-supported version will be out by the end of the year, a faster schedule than expected.

In the memo, Netflix executives said they aimed to introduce the ad copy in the last three months of the year, and the memo also said that Netflix plans to begin cracking down on password-sharing among its subscriber base.

Netflix offers a variety of payment tiers for streaming, with the most popular plan costing $15.49 per month.

The new ad-supported tier will cost less, and other streaming services have similar plans.

HBO Max, for example, offers an ad-free service for $15 per month, and charges $10 per month for the service with ads.

Indeed, in the memo to employees, Netflix executives mentioned their competitors, saying that HBO and Hulu had been able to "maintain strong brands while offering an ad-supported service".

"Every major broadcaster except Apple has introduced or announced an ad-supported service, and for good reason, people want lower-priced options," the memo reads.

So, by the end of this year, we will see major changes in the most popular Netflix platform in the world. With its arrival to the world, it was a strong competitor for television, but now it is taking more of its characteristics. Will it decline for this reason or will it remain in the lead?

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