40 million pounds, the revenues achieved by the star Ahmed Helmy's last movie so far, "One Tani", which was released coinciding with Eid Al-Fitr, occupying the lead among the Eid films, figures that Helmy himself did not expect, especially since his last movie "Fantasy of Death" did not exceed 30 million pounds. pounds for the duration of its presentation.
The movie “One More” earns 40 million pounds in two weeks, showing
details and photos: https://t.co/Xj8e0OwA6S
Cairo - Arab horizons|
The movie “One Tani” by Egyptian actor Ahmed Helmy topped the box office revenues, with sales exceeding 2 million pounds, bringing the total to 40 million pounds in its two weeks of screening.
The show kicked off…
- Arab Horizons website (@afaq_arabia) May 14, 2022
Goodbye clean cinema
Despite all the material success and popularity of the film, the public and critical reactions to it varied, and many of them were attacking and rejecting the work’s content of “episodes” and many sexual overtones that disturbed the traditional audience of Helmy, who was used to family films suitable for all ages, even children.
Although the work is classified as censorship +12, this did not satisfy the audience, as some of them found that it was not only suitable for young children, but not suitable for viewing in the presence of family women or friends of the soft sex, and it came to the point that one of the lawyers submitted a complaint to the Attorney General against the film "One more", demanding that the film be stopped and the organizers prosecuted.
sexual overtones comedy
For all of the above, social media platforms were subjected to a state of controversy and stinging criticism directed at Helmy more than the rest of the work makers, which intensified after the role played by his wife, the star Mona Zaki in her last movie, “Friends and My Dearest”, as some linked the two works, describing this as a trend. The new for the duo who have long presented "clean" cinematic works.
Artist #Ahmed_Helmy, why are you laughing at your audience?
Why did you leave the audience of 1000, congratulations and sorry for the inconvenience, so Reda goes to the Eid movie and meets you #One_other than the star you are accustomed to.
— darwish (@Drdarwishdarwis) May 8, 2022
A bad movie and dirty content, and whoever supports this is not respectful . What is the
movie that has been in its time for a long time, hinting at the right of something wrong..!
I was amazed how it was shown, I swear, I swear, something gets pissed off. I didn't
talk to the movie all the time. I came out and cried more. Half of the girls laughed!!!
Is it possible that there is no place for him or her to move?# Ahmed_Helmy
— Al-Azmi 🇰🇼 (@khaled_19700) May 6, 2022
I watched both movies.
And a certificate of truth.
Doctor Strange's movie is cleaner and more refined, and it does not contain any hints, or extraneous scenes, not even a scene that suggests perversion.
Unfortunately, my dream movie contains all of the above, even suggesting perversion.
A question arises.
Who is in his interest to ban a huge movie like Doctor Strange on Eid # Ahmed_Helmy #One_Thani #One_Thani pic.twitter.com/KZBoV6rxpM
— Ahmed Omran (@omran_g) May 7, 2022
What happened to Ahmed Helmy in the movie, really, no one.. From your point of view,
is this a movie worthy of the return of the King of Comedy #Ahmed_Helmy# One_Tani pic.twitter.com/CvtDtZmFVo
— DR.Passant Farag ♥ (@sam_OT12) May 8, 2022
The movie is light, not a great comedy, if you don't like that..
Unfortunately, the movie is full of clear and explicit allusions that are completely unacceptable.. It is very strange that 70% of the comics are allusions.
This is a point that I absolutely love, because if you enter it with your fiancée or your sister, you will be the seal of embarrassment
Unfortunately, not a purely family movie # One_Tani pic.twitter.com/nvjstx4KQJ
- Muhamaaad (@wFVX1NYXUyzd5Nm) May 2, 2022
The well-known critic Tariq El-Shennawy was one of the critics of the negative aspects of artistic work. Although he did not judge Helmy morally, he described him as someone who lost his artistic compass and fell into a gap away from his original audience, and the evidence is his last two works, while he justified the box office's release of the film on Eid, as the His audience are the so-called "Eidia audience" who have time and money they don't seek to spend on any movie available in the cinema. I just agreed that it was for my dream this time.
I want your film to succeed in these days
. It will leave you with no temptation....Suppose this is normal.... Enter the anomaly...there is still controversy in
it. Earn money, sir. Consider that this is a success.
But meet the rest of the calamity that will happen to you, and bear it #Ahmed_Helmy
— Prince Ahlawy (@ElprinceMir) May 8, 2022
The audience of #Ahmed_Helmy, who is accustomed to watching his films in a nice family atmosphere, met him. He really became a #second_one after the amount of sexual emojis in the movie.. which is like any obscene joke.. you can laugh at us.. but we do not respect its owner.
— Mohamed Hamdy (@Officialmohamdy) May 8, 2022
Between the freedom of art and the power of a conservative society
As for the critic Rami Al-Metwally, he stressed that he is against the attack on Helmy and Mona Zaki, defending the freedom of art and the right of every artist to choose the material that is suitable for the presentation from his point of view. In it and defends it, "Art is, in the end, a creative process that combines reality and imagination."
The journalist Sharif Amer also praised the boldness of Ahmed Helmy and Haitham Dabour, the owner of the idea that played outside the scope of the content, and described the film - on his personal page on the communication platforms - as amazing, interesting, and even very cheerful.
From the audience, a current also appeared that loved and praised the work and found in it an unconventional and inspiring idea, and a strong return to Helmy after the decline of his recent films, even if the work was not on the level of his famous works such as “Black Honey” and “A thousand congratulations”, both in terms of the coherence of the dramatic construction or the degree comedy but remains a long overdue step forward.
What happened to Ahmed Helmy in the movie really didn't happen 😅 Another very strong movie worthy of the return of the king of comedy 👏
#Ahmed_helmy pic.twitter.com/vVQf508DZp
— Ahmed Yasin (@AhmedYasin120) May 8, 2022
One more movie.
In my opinion, this is one of the strongest films currently, and it can be added as well.
He talks about a topic we all lived through without exception.
I lived a time when there was a struggle between two needs inside you, if it was two personalities, or your heart and your mind too.
Everyone lived it in a way, but it is the same concept. In what is called the struggle of the soul # One_Than # Ahmed_Helmy pic.twitter.com/7AIA7QGyRw
— extrovertrozii 🧜🏻♀️ (@rosanaaraef) May 6, 2022
A strong return, Shabouh, and God is the star #Ahmed_Hilmy pic.twitter.com/DKoKPKHAqJ
— Khaled Zaki (@shehmeerali2) May 8, 2022
Another movie is a masterpiece 💯💯 I was expecting Ahmed Helmy, he won't come from him after the last two films he made, but very hard
- Sunrise on the day of the operation (@ShroukZzzz) May 2, 2022
A stolen idea or a resume?
As for the pioneers of the third trend, they were those who did not stop the suggestions, but rather angered them, because the idea was stolen - according to their opinion - from the science fiction movie “Jonathan”, which was released in 2018 and revolved around the life of an individual with two identities, a pathological condition known as “multiple awareness of one body” ( Single-Body Multi-Consciousness);
Each ID appears for only 12 hours of the day, and in order to communicate between them, they exchange recorded video messages.
It is the same idea with a little behavior, which was addressed in the movie “One Tani”, which tells about a man who works as a social worker in the prison service, who lost his passion for life and his life became boring and routine, so one of his old friends advises him of a medical drug that enables him to regain his passion.
But because of an incomprehensible mistake, the hero becomes two characters, as soon as one of them sleeps, the other wakes up, and since the two are almost contradictory in behavior, priorities and principles, they struggle to survive and exchange pranks and attempts to control, so who is staying at the expense of the other?
Happy #MovieMonday.
Today we are sharing clips from the 2018 movie 'Jonathan' (or 'Duplicate' depending on where you live) where #MattBomer appeared briefly as a private contempt, Ross Crane.
pic.twitter.com/00CRuIcuYW
— Matt Bomer United (@MattBomerUnited) May 31, 2021
Searching for lost passion
For his part, the star Ahmed Helmy commented, explaining his choice of the idea of “losing passion” over time because of his purely personal experience. The film in which he returns to psychological drama after all these years, hoping to find an answer to the question that preoccupies him, is this his problem alone or a general crisis that everyone suffers from?!
When asked about his expectations for the work, he confirmed that he expected only a quarter of the movie's revenues, so he was surprised while following the reactions and the great popularity that his movie enjoyed.
Social media marketing
It seems that Helmy not only opened the box of ideas and the door to daring, but also knew where the shoulder was eaten from. A few days before the work was launched, Helmy began an exciting challenge on "Tik Tok", announcing his search for a movement to add to the movie's song, to officially thank its owner in the promotional video, Which led to thousands of interactions with him.
And soon, the song exceeded 3.25 million views in less than two weeks of its release, especially since those interacting with it were not limited to Helmy's audience only, but many artists and celebrities also participated, including Akram Hosni, Merihan Hussein and Ahmed Saad.
It is reported that the movie "One Tani" is a comedy-drama, written by Haitham Dabour, directed by Mohamed Shaker Khudair, and starring Ahmed Helmy, Ruby, Nasreen Amin, Ahmed Malik, Amr Abdel Jalil, Sayed Ragab and Nour Ehab.