Digital village construction, making farmers' lives better
General Secretary Xi Jinping emphasized: "Let the people have more sense of achievement, happiness and security in the development of informatization."
A single network cable connects urban and rural areas, high-quality consumer goods enter the farmhouse, high-quality public resources such as medical care and education sink, and the farmhouse food and rural beauty are praised by countless netizens... Across the country, with the continuous improvement of digital information infrastructure, the construction of digital villages Promote the transformation of rural consumption patterns and make farmers' lives more convenient and better.
Online shopping, "what to buy" becomes "what to buy", you can "go around" all over the country while sitting at home
Nine mountains are stacked, and Jiushan Village, Xiabaoping Township, Yiling District, Yichang City, Hubei Province is "hidden" in the middle.
Take the Internet Express, a small mountain village is connected to the big world.
"Not long ago, I found an electric rice cooker on the Internet. It has complete functions and can be timed." Select the product, add it to the shopping cart, place the order and pay... Villager Zhu Yinghua operates smoothly.
3 days later, express delivery to your door.
A network cable allows each commodity to "fly" into the farmhouse.
Zhu Yinghua said: "I bought a water heater online and it is more convenient to take a shower. This year, during the Spring Festival, I also placed an order to buy a lot of snack packs and health care products, so I can save face when visiting relatives and friends."
In the past, "what to buy", now "what to buy", the consumption of the folks is upgrading.
"The price of pictures is favorable, and the variety and quality of pictures are good, and you can also read the comments of netizens." Zhu Yinghua said with a smile, "You can 'go around' the whole country while sitting at home. There are good food for urban people to eat. can buy."
In the past, inconvenient transportation prevented villagers from upgrading their consumption.
"What sells well on the market, I can't think of it if I want to break my head." Zhu Yinghua recalled that in the past, there was a narrow dirt road with twists and turns. Villagers went to the town to go to the market, climbed the slopes and crossed the ditch, and went out early until noon.
Every time he goes to the market, Zhu Yinghua always buys all the missing items in one go, and the bamboo basket on his back is full of spikes.
"It would be even more troublesome to buy large items such as building materials, furniture, and home appliances." Zhu Yinghua still remembered that when he bought a TV at home, he had to find two young people in the village to carry it home.
The changes in consumption reflect the great changes in the mountains and villages.
Today, flat cement roads lead to households in the village.
"Get on a motorcycle to the city, more than two hours faster than before, go into the city to do errands, and leave as soon as you say it." Zhu Yinghua said.
The road network is smooth, and express delivery has entered the village.
"In the past, I used to ride a motorcycle to the town to send and receive express delivery. The postage cost a lot, and I had to pay for gas, so people didn't want to use it. The express delivery point in the village was built the year before last, and it was only a few hundred meters from my home. It's hard work." Zhu Yinghua sighed.
The express delivery point is built in Jiuzuoshan Agricultural Professional Cooperative Association. Zhang Tinglong, the person in charge, said: "There is a lot of demand for receipt and delivery on weekdays. We have signed agreements with district supply and marketing cooperatives and express delivery companies, and villagers can send and receive express delivery at their doorsteps."
Weaving dense logistics outlets makes online shopping more convenient for villagers.
"Two warehousing service centers have been built in the district, 11 townships are equipped with express logistics transfer stations, and 173 villages have established express outlets. The rural logistics network system has been continuously improved, and the 'last mile' has been opened up." Deputy Mayor of Yiling District Xu Zugang introduced.
Hardware upgrades, software must keep up.
Switching from an "older machine" to a smartphone, Zhu Yinghua was not used to it at first: how to download the software?
How does payment work?
There are various icons, and the click is wrong... There is an e-commerce training class in the village, and Zhu Yinghua actively signed up, "The teacher said above, I followed the steps step by step, and I was soon on the road. Shopping, watching news, making video calls, Now I can't live without my phone."
The e-commerce training course deeply attracted Zhu Yinghua. He learned very seriously how to open a micro-shop, where to find fans, and how to shoot short videos.
"Drilling" into the mobile phone, Zhu Yinghua found Xintiandi: "Online shopping is so convenient, so can our family's mountain goods be sold online?"
As promised, Zhu Yinghua's micro-shop opened.
"Tea and Tianma were posted in the circle of friends, and the beautiful scenery and water in the village were made into short videos. Netizens liked them one after another, and people placed orders almost every day." Last year, the sales of Zhu Yinghua's micro-shop reached more than 300,000 yuan.
"Buying things from all over the country and selling things to the whole country, the construction of digital villages has changed my life!" Zhu Yinghua said with emotion.
More and more rural life has been changed by "net".
"We continue to improve the logistics network and optimize services, so that villagers can enjoy 'online shopping and delivery of goods to their homes'. In addition, the district provides willing and capable farmers with preferential policies, entrepreneurial assistance, and practical training to promote rural e-commerce. Prosperity and rich peasants." Yang Jinhua, Secretary of the Party Group of Yiling District Economic, Information and Commerce Bureau, introduced that there are currently more than 7,000 online merchants in the region and more than 10,000 e-commerce employees.
One network crosses mountains, consumer goods sink to the countryside, and agricultural products rise to the cities.
Across the country, the Ministry of Agriculture and Rural Affairs has organized mobile phone application skills training for farmers, with a cumulative training audience of more than 100 million people.
During the "Thirteenth Five-Year Plan" period, a total of 460,000 agricultural information centers have been built and operated nationwide, covering 80% of administrative villages.
In 2021, the proportion of "express delivery into villages" will exceed 80%; the national rural online retail sales will reach 2.05 trillion yuan, a year-on-year increase of 11.3%; the online sales of agricultural products will reach 422.1 billion yuan, a year-on-year increase of 2.8%.
"Cloud" consultation, health centers are connected to large hospitals, and farmers enjoy high-quality medical resources at their doorstep
"Where does it hurt?"
"It has been 3 days of injections, but when I move, my chest still feels stuffy."
In the health center of Laosengtang Town, Jiaxiang County, Shandong Province, Du Jibin, a patient in his 70s, sat on a chair and rubbed his chest.
On the other side of the screen, a cardiopulmonary specialist from the County People's Hospital carefully inquired about the condition.
"The cough can't stop, and the breath is not smooth." Not long ago, Du Jibin, who suffered from chronic bronchitis, felt uncomfortable due to the strong wind, and his family rushed him to the town health center. It's too frustrating to run."
After the doctor's treatment, Du Jibin's symptoms did not improve.
"How about we look for experts from the county hospital online?" Under the suggestion of doctor Gu Erying, an online remote consultation began.
Open the "Internet of Medicine Telemedicine Information Platform", select "Jiaxiang County People's Hospital", and the avatar of the expert will be displayed on the screen.
Gu Erying has uploaded the medical records, laboratory test sheets, and CT films to the background in advance, and communicated with the experts about the condition in advance.
"Considering that the patient has pneumonia, some anti-inflammatory drugs can be added." "Uncle, this is a chronic disease, we must not be in a hurry, and the mentality must be calm"... In less than half an hour, the expert gave a diagnosis.
"We changed the medicine and gave the patient 3 more injections, and the condition gradually improved." Gu Erying breathed a sigh of relief.
"Clouds" inquired about a doctor, allowing villagers to see a good doctor at their doorstep.
"We used to go to the county hospital, and we borrowed cars from everywhere. It took half a day to register, queue, pay, and run around. The hardest was the elderly." Wu Haiju, the daughter-in-law of the elderly Du Jibin, said with emotion, "Now there is an Internet remote Medical care is much more convenient.”
"One Network" connects four-level hospitals in cities, counties and villages.
"Minor illness does not leave the village, and serious illness does not leave the county." Chu Changming, director of the Laosengtang Town Health Center, said, "Well-known experts provide online diagnosis and treatment, and it is not difficult for patients to take care of their illnesses, and they can save money."
The two health service stations and 21 clinics in the town have all opened the telemedicine consultation system.
In addition, 3 public hospitals in the county, 11 township and street health centers and city hospitals have established a radiology and electrocardiogram remote consultation system, gradually realizing the first diagnosis at the grassroots level, two-way referral, and acute and chronic separation and treatment.
On weekdays, Gu Erying is also Du Jibin's contracted family doctor.
"Are you holding your breath in your chest? Do you still feel tired?" Gu Erying asked eagerly as soon as he entered the door of Du Jibin's house.
Take out the stethoscope, turn on the blood pressure meter, check and record item by item.
He looked at the closed window and warned carefully, "The weather is warmer, open more windows for ventilation, which is conducive to recovery."
"All inspection indicators are uploaded to the background, and electronic medical records are formed. Once the indicators are abnormal, early detection, early diagnosis and early prevention can be achieved." Gu Erying said, "I am responsible for patrolling more than 20 elderly people. With the help of big data, there is no need to always Hang your heart."
Big data is running to protect the daily health of villagers in an all-round way.
"The county has realized the interconnection and sharing of population data, residents' electronic health records, electronic medical records, etc., and hospitals at all levels recognize and communicate with each other. Experts see doctors online, family doctors regularly patrol, and patients query personal health records in real time." Deputy Director of Jiaxiang County Health and Health Bureau Cao Gang introduced.
"Internet + medical treatment" alleviates "difficulty in seeing a doctor" and "expensive medical treatment".
"Before seeing a doctor, you had to go to a big hospital, which cost a lot and was inconvenient for reimbursement." Wu Haiju calculated the account, "Now, with the Internet of Information, the health center can complete the reimbursement of the new rural cooperative medical system in one stop, without running back and forth. Seeing a doctor at the door, Saved travel expenses and hospital expenses, and this time it cost nearly 1,500 yuan less."
Data runs more, and the masses run errands less.
"The county has built a county-level national health information platform and established 274 family doctor service teams to achieve one-stop coverage of family doctor signing, remote consultation, graded diagnosis, and convenience services," said Cao Gang.
"Internet + medical care" allows urban and rural areas to share high-quality resources and escort the health of the majority of villagers.
At present, 29 provinces have established provincial-level telemedicine platforms, 832 poverty alleviation counties have achieved full telemedicine coverage, more than 2,400 hospitals led by medical alliances have established telemedicine centers, and 535 counties (districts, cities) across the country have established counties, A close county-level medical community with three-level linkages between townships and villages, with over 90% of the consultation rates within the county.
Live broadcast on mobile phones, old craftsmanship is revived, and the excellent traditional culture of the countryside is "lived"
"Let's go and buy some trees."
"Boom boom boom", a big truck drove out of the village gate; in front of the booth, the villagers carefully selected the saplings; the boom waved, and the big tree was planted firmly into the soil...
The shots are switched smoothly and the characters are lifelike. A short video recording rural life has been played by more than 700,000 times, and netizens are calling it fresh.
These realistic scenes are all made of mud.
The photographer of the video is Zhu Fujun from Sixiatou Village, Yushan Street, Junxian County, Henan Province.
He is called "Muddy Brother" in Kuaishou.
Zhu Fujun used clay figurines, mud trucks, and mud houses to tell the stories around him and accumulated more than 3 million fans.
"Junxian Nigugu" is a national intangible cultural heritage that has been passed down for thousands of years.
The villagers used the reconciled yellow clay, kneaded and kneaded repeatedly, then painted patterns and colors, and the vivid clay sculptures were made.
The clay sculpture still has Guanqiao hidden in it - blowing air into the small hole, and the sound of "gugugu" can be heard.
Zhu Fujun recalled his childhood, "grandma kneaded 'mud gugu' in the yard, and my brother and I followed along. At the age of eight, Zhu Fujun went out to work, worked as a security guard, and worked as a construction worker.
Just like Zhu Fujun, there are more young and middle-aged people who go out to work, and the village gradually loses popularity.
Zhu Fujun said: "Only during Chinese New Year and festivals will the old people squeeze the 'mugugu' and go to the market to exchange some pocket money. If the old craftsmanship is lost in the hands of our generation, what a pity! "
Now, Zhu Fujun has returned to the village, reviving the old craftsmanship.
The bond with the short video came from an accident.
In 2017, Zhu Fujun accidentally broke his leg.
During his days of recuperation at home, he became obsessed with short videos.
Seeing that many people recorded rural life and received a full screen of likes, Zhu Fujun was eager to try, "As soon as my feet are on the ground, I will find my brother to discuss."
The first short video is very simple: "chuchu chu", a tractor made of mud moves slowly.
With more than 2 million views, Zhu Fujun was very surprised, "Brother, we are on fire."
Zhu Fujun's enthusiasm was ignited.
Every day I want to script, make clay sculptures, and interact with netizens.
Slowly, more and more people joined the shooting team.
"How to move the camera, how to dub, and what kind of story looks good, we learned a little bit according to the online course, and the short video is getting better and better, and now many people are still asking us how to do 'stop motion animation'. "Zhu Fujun sighed.
The craftsmanship of making "mud goo" is also constantly improving.
"Once, we were going to shoot a video of the clay sculpture going into the water. Whether it was painted or waterproof glued, the effect would not work." Zhu Fujun inquired around and built a small earthen kiln at home, but as soon as the clay sculpture was put in, cracks appeared.
"We found Wang Xueren, the inheritor of the provincial intangible cultural heritage, to learn art from a teacher." Zhu Fujun said, "It turns out that the clay sculpture needs a small fire first, and then slowly heats up. If you add springs and steel wires, the clay sculpture will 'live'. If the angle of the small holes is not accurate, the clay sculpture will not sound. There are really many doorways.”
The number of likes has risen steadily, and "Mugugu" is well known by more people.
"In the first live broadcast, nearly 200 clay sculptures were robbed in a few seconds. I didn't expect everyone's enthusiasm to be so high." Zhu Fujun mobilized the men, women and children in the village. Holding his mobile phone, he introduced "Mugugu" at the entrance of the village History, went to the villagers' homes and photographed the process of making clay sculptures by the elderly. "We have helped more than 100 craftsmen sell nearly 100,000 clay sculptures."
The short video awakens the sleeping village culture.
"We encourage young people to make excellent short videos and promote the digitization of excellent rural cultural resources for better inheritance. The local culture can be retained and passed on, injecting new momentum into the revitalization of rural culture." Zhou Xiaohan, Vice President of Kuaishou Pan-Knowledge and Paid Business, introduced, "Today, a video about intangible cultural heritage is generated every 3 seconds on Kuaishou, with a cumulative number of views exceeding 224.5 billion. More than 190 million monthly active users follow and learn agricultural knowledge."
Digital empowerment of rural culture, folk skills, customs and other excellent rural traditional culture "live", many farmers not only "rich brains", but also eat "cultural rice".
my country proposes to collect data resources such as rural cultural relics, intangible cultural heritage, local operas and cultural relics, enrich the database of Chinese cultural heritage specimens, and realize the digital preservation of rural core cultural resources.
At present, the public digital cultural project has created a number of national brands such as the Cloud Village Spring Festival Gala and the People's Big Stage.
In 2020, the national village Spring Festival Gala concentrated display activities and the network of hundreds of counties and 10,000 villages were linked, with 49,617 villages participating, and more than 465 million online participants during the Spring Festival and Lantern Festival.
During the "14th Five-Year Plan" period, the central finance continued to support the implementation of the "National Smart Library System Construction" and "Public Culture Cloud Construction" projects to further improve the level of public digital culture construction.
Layout design: Zhang Fangman
Our reporter Wang Hao Li Xiaoqing