Stéphane Bern & Matthieu Noël SEASON 2021 - 20226:00 p.m., April 29, 2022
Historically Yours brings together 3 characters who have become logos: Colonel Sanders, who has become the emblem of KFC, the fried chicken fast-food chain that he himself launched, after many failures, in Kentucky, before 'it won't reach the whole world and end up escaping it.
Then the basketball champion Jerry West and his dribble frozen for eternity, which became the mythical logo of the famous American basketball championship of the NBA.
And a rapper who, for his part, has truly become a human logo, by having Louis Vuitton's logo tattooed on his head: the "posey" brawny Swagg Man.
The guests:
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Tristan Gaston-Breton,
business and brand historian.
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George Eddy
, NBA commentator on Canal+
Author of "My History with the NBA" (Editions Talents Sport)