Products from the Hessian company Koziol are apparently very popular with imitators: a counterfeit product from the consumer goods manufacturer from Erbach in the Odenwald has once again been awarded the “Plagiarius” counterfeit prize.
The reusable cutlery set called "Klikk" was faithfully reproduced by an Australian publishing house, but according to the Plagiarius jury made of inferior material.
"As much attention was paid to exact match in terms of appearance, as little value was placed on durability," criticizes the campaign, which is committed to combating product piracy.
Daniel Schleidt
Coordinator of the economics department in the Rhein-Main-Zeitung.
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The plagiarism was made from unsuitable plastic, which deformed after a very short time.
Koziol has repeatedly been the target of counterfeiters in recent years.
The negative prize used to be awarded at the Ambiente consumer goods fair in Frankfurt. This year the private organization used the “World Intellectual Property Day” to draw attention to the damage caused by product piracy with the prize.
According to information from the European Union, it can be assumed that around two million jobs worldwide – around 70,000 of them in Germany – are lost every year due to brand piracy.
Counterfeit products now account for five to nine percent of world trade, which according to the OECD means a trade volume of 450 billion dollars.