Elon Musk is not only the richest man in the world.
He is also the world's busiest.
He not only steers the world's most valued car company, Tesla, which has pushed for the electrification of roads on earth.
He's also taking us into space again with SpaceX, connecting our brain to the computer through Neuralink and building tunnels with The Boring Company.
Now he has also taken on a far from boring company: Twitter.
The social media company everyone has an opinion on, preferably on Twitter.
The fact that he is now taking on another major project worries the market, which sent the Tesla share down on the message.
The richest in the world - on paper
But it is not just time that is a scarce resource for Musk.
Even though he is the richest man in the world, money is also something he can have problems with.
His wealth consists largely of shares in Tesla.
It is the company's high valuation that has made him the world's richest.
On paper.
To buy Twitter, he has been forced to lend more than half of the purchase price and pledge Tesla shares.
The price must not go down too much, then even more shares may be required as collateral.
To pay the remaining $ 21 billion in cash, he needs to sell Tesla shares.
This can push up the price of the stock.
He must proceed cautiously here.
"Must pull in the bullets"
But say that the deal is locked, and he manages to conjure up even more hours in his day.
Then only the small challenge remains to push through what seems to be his ideological purpose with the whole deal: to make Twitter a freer place where fewer posts are removed.
Defend freedom of expression.
But will it really go home with the advertisers?
Do they not want a tidy environment for their paid posts to be seen in?
On the other hand, Musk seems to think that Twitter should make money in some other way.
Or, simply put, it does not matter how much money Twitter makes.
So you can afford to think if you are rich and do not have shareholders to keep happy.
But Musk is not so rich in this context.
He must receive a cash flow to pay the interest on the large loans he bought the company with.
So somewhere Twitter has to pull the bullets to at least the same extent as today, as advertising accounts for 90 percent of revenue.
Decision from the toilet seat
It's not to make more money he buys Twitter.
He is driven by passion and ideology.
He feels that he is the right person to save the company from tyranny of opinion.
The freedom fighter who comes to the rescue of the cursed.
But, as the sole owner, future difficult decisions about who should be allowed to stay or not on the platform will eventually land on his desk.
If Zuckerberg cleverly manages to pass on hot Facebook potatoes to a kind of independent council that will handle the most difficult issues, then all such potatoes will be burned in Musk's lap in the future.
And, just like with Trump, big decisions will be decided by a tweet on the toilet.
Yes, it is said that Musk gets time for his tweeting when he is forced - just like ordinary mortals - to go to the toilet.
Larger than life
Speaking of rumors.
Some have wondered how he came to bid just $ 54.20 for a Twitter share.
It is said that it is a wink from the game angle that likes to throw themselves with marijuana references.
April 20 is apparently a kind of holiday for those who like to smoke.
No, it's not your regular CEO who bought a company.
It is a figure who ignores uphills and goes where he decided to go.
He does not care if he risks getting water over his head.
Realism is for cowards!
No matter how it goes, he has written himself into history as one of our great moguls who is "larger than life".