In the presence of Ahmed bin Mohammed and during the UAE Media Forum
Anwar Gargash: "The UAE is a great success story that we need to have a detailed account of."
Under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and in the presence of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the UAE Media Forum discussed a number of important topics that focused on analyzing the requirements for developing The media work system during the next stage in line with the speed of the surrounding changes, whether at the level of the region or the world and at all political, economic, cultural as well as technological levels.
During the opening session of the seventh edition of the forum, Dr. Anwar bin Mohammed Gargash, Diplomatic Adviser to His Highness the President of the State spoke before a group of leaders of media institutions, editors-in-chief of local newspapers, television and radio channels, and a group of academics, writers, thinkers, opinion makers, and media influencers, about the expected roles of The media during the next stage in light of the current developments on the regional and international arenas.
Anwar Gargash, the main speaker of the seventh session of the forum, stressed the importance of owning the narrative in the media coverage of the achievements in the UAE, and said: "The UAE is a great success story that we need to have its details narrated," stressing the pivotal role of the Emirati media in conveying the state's message to the world and expressing its clear positions. .
The diplomatic advisor to His Highness the President of the State praised the great positive contribution of the media through his extensive national media campaigns, through which he efficiently presented major achievements in the UAE during the past period, most notably the country's success in overcoming the Covid-19 challenge and the historical hosting of the largest event The Middle East, Africa and South Asia region is witnessing for the first time, the Expo 2020 Dubai, which was the subject of widespread international attention due to its importance as a locomotive for human development with its projects, ideas and innovations and the intellectual and cultural heritage that it celebrated.
Gargash stressed the role of the local media at a time when the UAE is preparing for a new stage in its ambitious development path during the next fifty years, bidding farewell to a decade in which the Arab region witnessed many difficult challenges, noting that the progress of the UAE is an important basis for the success of the project for stability and prosperity in the region. , whose pillars cannot be completed through the prosperity of separate and isolated islands, but an integrative framework must be found to ensure the dissemination of this success at the level of the region, noting that the broad title of the next stage in the region is development, building bridges of cooperation and giving priority to political tools over past differences, and that Rebuilding bridges and opening channels of constructive dialogue is the best option for the region so that it does not turn into an arena for open confrontations, which calls for giving priority to development goals over political concern and adopting a balanced policy based on the resolution of differences and interest in finding new opportunities for growth.
The main speaker of the UAE Media Forum pointed to the responsibility of the local media in conveying the ambitious Emirati development model, which does not only aim to achieve success internally, but looks forward to improving the opportunities of the entire region through a system of ambitious projects and promoting the values of tolerance and coexistence, as inclusion and immersion in privacy is not required. In a stage called openness and cooperation, stressing that the UAE has benefited from globalization and is continuing to follow the approach of conscious openness and building bridges with all parties, as there is a need to find Arab and regional dialogue platforms that serve the stage of settling differences and problems and contribute to building new paths of cooperation.
Gargash stressed that the wise leadership’s dialogues and discussions mainly focus on the axis of development with all its tracks and courses, as the discussion is always focused on everything that concerns the country and serves the interests of the citizen and guarantees his future and guarantees him the best forms of services in various vital sectors such as education, health and major projects that emphasize building A better future for the people of the UAE and contribute to increasing development opportunities in the region in general.
Gargash hinted at the need to pay attention to specialization in our local media, especially with the UAE standing on the threshold of a new development stage that needs to shed more light on issues of interest to the recipient, especially young people, and that the focus should not be only on the political issue, but that there are qualitative issues worthy of attention such as issues of Climate, environment, health and food, and other topics related to the future industry, stressing that the specialization opens the way for the Emirati media to achieve Arab leadership, especially with the UAE hosting more major and major global events, most notably the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP - 28), which is considered the most important and largest international gathering of climate action with the participation of world leaders and leaders.
Gargash pointed out the importance of the media’s understanding of the UAE’s foreign trends, which are based mainly on the principle of giving priority to national interests, in light of the dynamism of Emirati policy, which considers diplomacy the main tool for the next stage, with a focus on giving priority to economic interests, curtailing problems and opening channels of communication with everyone. And managing all files from a perspective that aims to achieve stability and prosperity for the Emirates and the region in general.
Gargash touched on soft power, which today has become one of the most distinctive features of the UAE and its positive impact, stressing the existence of many symbols that have succeeded in establishing solid foundations for Emirati soft power, which has become one of the most prominent means of introducing the state's achievements and successes and conveying its message to the world, and setting an example by choosing an investor. The foreigner in the UAE is the seat of his investments and his business as a result of the combination of many factors such as security, safety, justice, stability, infrastructure, a supportive climate that provides opportunities for growth, tourism potential and other things that encourage the investor to move to live and work in the Emirates.
Gargash touched on the local media scene from a follower's perspective, and said that the UAE media is going through a pivotal stage in which part of it is exposed to great challenges, and gave an example to the printed press, which he described as facing a real challenge in the face of the digital tide.
Among the challenges faced by the media is the ability to attract the recipient, especially young people, who find themselves scattered among many sources of news and information through digital means of communication, without following a specific methodology in obtaining that news and information, which exposes them to confusion between rumors and facts.
The diplomatic advisor to His Highness the President of the State stressed the need to pay attention to the development of media content, which constitutes the depth of handling and presentation that distinguishes traditional media, especially the readable, from communication platforms, as he pointed out that traditional forms such as opinion columns, long articles and analysis are a model for specialized content that Arab media lack. In general, expressing his conviction that the depth of presentation and analysis represents the competitive limit that can be distinguished by the media against sources of information based on communication platforms, with an interest in developing the template and shifting to new business models such as paid media as a means of developing media capabilities.
Gargash expressed his conviction of the need to accept the fact that the UAE, during the next stage, will be under the microscope more in parallel with the growth of the UAE role and the increase in its positive impact at the regional and international levels, stressing that the UAE has chosen to have stability, prosperity, settlement of problems and openness as its focus in the next stage. This also constitutes an opportunity to strengthen and consolidate the soft power of the state.
Anwar bin Mohammed Gargash concluded his speech by emphasizing his optimism about the next stage in which the UAE will witness a comprehensive development renaissance in various fields, with a number of ambitious projects, which calls for the media to keep pace with this renaissance and the great positive qualitative shifts it includes, and called for an increase in the area of interaction of government institutions with The media and giving him more attention and providing him with more information that will help him to carry out his national mission in an optimal manner, and which enhances our ability to own the narrative of the Emirati success story in all its chapters and details.
Keeping abreast of developments
Mona Ghanem Al Marri, Vice President and Managing Director of the Dubai Media Council and President of the Dubai Press Club, expressed her sincere thanks and appreciation to Anwar Gargash for his valuable insights and analyzes in his speech on the overall current regional and global developments, stressing that this careful monitoring serves as important illuminations on the situation. Prevalent in the region and the world, which would enable the local media to develop media courses that keep pace with these developments, whether in terms of content or the means and tools for transmitting it to the recipient, in addition to helping to form a unified media message that reflects the clear positions of the UAE regarding these variables.
Al-Marri added, "The UAE stands today on the threshold of a new stage in which it is preparing to start an ambitious development process, at a time when the world is experiencing rapid and successive changes with manifold dimensions, which makes the development of a strong and influential media message that keeps pace with the Emirati ambition in continuous progress within the indicators of global competitiveness, a fundamental requirement. To confirm the UAE’s active presence on the international map with all its contributions aimed at building a better future for the people of the UAE and the peoples of the region and the world.”
Mona Al-Marri confirmed that the Dubai Press Club is keen to continue to achieve the message set by His Highness Sheikh Mohammed bin Rashid Al Maktoum when he directed His Highness to launch the club more than twenty years ago, which is that it will always be the comprehensive platform for media and the arena for dialogue that includes all its parties and the engine that drives in The direction of the positive development of its capabilities, through a series of initiatives, programs and projects that work on more than one axis to achieve this message and confirm its effectiveness in cooperation with all components of the media scene, whether through its local, Arab and international institutions.
It is noteworthy that the UAE Media Forum is one of the main events organized by the Dubai Press Club, as part of a series of initiatives, events and programs that it implements on a regular basis. It includes the Arab Media Forum, the largest gathering of its kind in the Arab region, and the Arab Media Award, the largest platform to celebrate professional excellence in the field The media, the Arab Social Media Pioneers Summit, in addition to the many educational programs and training courses organized by the club throughout the year with the aim of providing the media community with elements that support the refinement of the professional skills of media cadres and the development of the efficiency of young talents.
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