Spain: a biblical reference in a Burger King campaign is controversial

The Spanish Catholic community did not appreciate Burger King's latest advertising campaign.

GETTY IMAGES/AFP/Archivos

Text by: RFI Follow

1 min

Fast food chain Burger King promoted its veggie burgers over the Easter weekend.

A publicity stunt that the Catholic community did not appreciate.

Burger King announced on Sunday April 17 that it was withdrawing its campaign.

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On the billboards, one could read this Saturday, among other things: “Carne de mi carne”, “the flesh of my flesh” in Spanish.

“Carne” was crossed out, and replaced by the word “vegetal”.

But the biblical reference - Christ is said to have uttered the phrase at his last meal - shocked many Spaniards: they felt that using religion to sell sandwiches was a direct insult to Jesus Christ.

On Twitter, under the hashtag

, many Internet users were outraged.

And several priests, active on social networks, condemned the campaign, calling on their subscribers to no longer go to these fast food restaurants.

Faced with pressure, the company has just announced that it is withdrawing advertising.

She had already done so in 2019 during another controversy, which this time concerned an advertising campaign in New Zealand, for a Vietnamese burger.

Problem: The video showed people eating the sandwich with chopsticks.

A spot considered racist by many on social networks.

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• Religion

• Trade and distribution

• Spain